AI, reviews and design choices help women travel with confidence
GURUGRAM, Jan 19 (The CONNECT) — For many women, travel planning is never impulsive. It is careful, considered and layered with quiet checks for comfort and safety. Reading reviews, scanning neighbourhoods and visualising the journey are as important as the destination itself. MakeMyTrip is now shaping its platform around this reality, using technology and user-generated content to make travel decisions simpler and more reassuring for women.
Behavioural signals on the platform tell a clear story. Women spend more time studying reviews, exploring maps and street views, and closely examining guest-uploaded photographs before confirming a stay. Their booking choices reflect this deliberation. Women book 50 percent more stays at least 15 days in advance and show a 16 percent higher preference for premium and branded properties than men. This preference becomes stronger in Tier 2 and Tier 3 cities, where recognised brands often serve as an added signal of trust and predictability.
The same instinct shapes intercity travel. Solo women travellers consistently choose seating arrangements that place them alongside other women rather than in mixed proximity, especially on overnight or long-distance bus journeys.
Acting on these insights, MakeMyTrip has redesigned how information appears when a woman is likely planning a trip. Ratings submitted by women are surfaced more prominently. AI-led summaries bring forward cues that matter most, such as staff behaviour, location comfort and perceived safety. Property listings now clearly highlight women-specific amenities including CCTV coverage, door eyes, door chains and full-length mirrors. Street View tools allow travellers to visually assess approach roads and surroundings before making a booking.
On intercity buses, a similar approach applies. AI filters reviews from female-only journeys and tags feedback around punctuality, cleanliness and safety with clear sentiment indicators. When a woman books one side of a double berth, the adjacent berth is automatically restricted to another woman, reducing mixed proximity and offering an added layer of reassurance.
“Women are already careful in planning their travel,” said Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip. “Usage patterns show how thoughtfully they evaluate both stays and routes. Our effort is to make this process easier by leveraging data and AI so they can take informed decisions.”
Behind the interface is a dual engine. One draws from millions of reviews and behavioural signals to understand how women assess their travel choices. The other relies on structured partner data across nearly 97,000 accommodation properties and more than 3,500 intercity bus operators, covering amenities, safeguards and operational practices. Together, they are quietly reshaping travel planning — not by changing how women think, but by finally designing travel around their needs.
