A Bold New Identity Redefining the Power of Natural Beauty
MUMBAI, Oct 29 (The CONNECT) – Nat Habit today announced a major brand transformation with the unveiling of its new identity and philosophy: “Breathe Life.” Evolving from its original positioning as ‘Fresh Ayurveda,’ the rebrand reflects Nat Habit’s transformation from a natural skincare pioneer to a powerful, purpose-led beauty movement, Swagatika Das, CEO & Co-founder, Nat Habit, said.
The rebrand goes beyond aesthetics; at its core lies a powerful philosophy: Breathe Life. It reflects Nat Habit’s belief that beauty should be nurturing yet potent, rooted in rituals, backed by science, and crafted to elevate everyday wellness. Key elements of the visual identity include:
- A chakra-inspired flower logo that replaces the earlier calendar icon, signifying harmony, vitality, renewal, and balance, echoing the brand’s philosophy of holistic well-being.
- A more grounded typeface, offering calm authority and visual clarity.
- A vibrant new color palette, led by the standout Orange, rarely seen in the category, breaks through the Ayurvedic green-brown clutter and introduces modern cues of vitality, optimism, and warmth. Complemented by signature hues like Hibiscus Pink, Tikta Green, and Ubtan Yellow, emotionally tied to product benefits.
To bring this refreshed identity to life and introduce Breathe Life to a wider audience, Nat Habit has partnered with acclaimed actor and wellness advocate Sahher Bambba, who unveiled the brand’s new look through a special video – https://youtube.com/shorts/zNZowxeiq1o
