People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives. Swatch Art Journey collection 2023 marks the next chapter of the Swatch Art Journey, going big with five capsule collections released from mid-March to May. The entire range is like an adventure through different moments in art history, from Botticelli to Lichtenstein, and it couldn’t be any more signature Swatch if it tried with unexpected details. Swatch recreates a whopping ten masterpieces in its signature GENT, NEW GENT, and playfully provocative style: all designed to celebrate artists who were unafraid to try new things. The Swatch Art Journey Collection will be available as of March 16th, followed by another release that will be unveiled at a later stage. Swatch x MoMA celebrates Pop Art and marks the 100th anniversary of Roy Lichtenstein’s birth. Swatch x Magritte presents tributes to the surrealist artist in his 125th birth anniversary. Swatch x LE GALLERIE DEGLI UFFIZI celebrates nature and femininity through the eyes and art of Renaissance supremo maestro Sandro Botticelli. Swatch x LOUVRE ABU DHABI unites the energy of ‘The Great Wave Off Kanagawa’ by Hokusai with a majestic ‘Astrolabe’. The Swatch love affair with art started in 1985 with the first of a long line of Art Special watches. Always looking for new ways to democratise the art world, Swatch joined forces with the world-famous museums to recreate some of their most powerful artworks as part of a new Museum Journey series. Rijksmuseum in Amsterdam (2018) and Thyssen-Bornemisza Museum in Madrid (2018) were the first venues to open their doors to Swatch, swiftly followed by the Muse du Louvre in Paris (2019), MoMA in New York (2021), and Centre Pompidou in Paris (2022). For more information, please visit www.swatch.com #SwatchArtJourney #Swatch

Paperwiff– a unique blogging platform for social journalism and content management – will be organizing one of its kind poetry event “Aaina-Introspecting souls on the 18th of March at The Comedy Theatre, Gurgaon at 3:00 pm. The event is expected to witness a packed house full of enthusiastic admirers, given the fact that Paperwiff is already a family of over 1 lakh curious readers and thousands of writers who are changing the traditional method of literature and vernacular languages of India.

Paperwiff Presents Aaina-Introspecting souls

With “Aaina-Introspecting souls” the aim of the brand is to cherish writers and their writings which have made an impact on society. The ghazal evening will be hosted by none other than Faizan Anjum and will feature remarkable performances from renowned poets like Javed Musheeri, Moin Shadab, Aamir Azher, Shakir Dehlvi, Amritanshu Sharma, Poonam Meera, Piyush Sharma, Neena Sahar and Atul Pandey. Paperwiff is expected to showcase this event as a celebration of poetry and Urdu literature.

Speaking on the upcoming event and about her love for poetry, Vrinda Singh, CEO of Paperwiff, stated, “We are thrilled to announce the upcoming event Aaina-Introspecting souls’, it’s an ode to the writers to whom we owe a lot as a society. This one-of-a-kind event will be a celebration of poetry, showcasing it in all its glory.” Reflecting further on this art form, she said, “poetry is woven with emotions as it reflects whats there in someones heart. It showcases the chaos in the simplest form where anyone can see it for themselves. A poetic piece doesnt only belong to the person who has composed it, rather it belongs to everyone out there who gets influenced by the magic of words.”

About Paperwiff

Paperwiff is a unique blogging platform for social journalism and content management. It is currently a family of 1 lakh string curious readers and thousands of writers who are changing the traditional method of literature. The brand was founded in 2020 by Vrinda Singh – a renowned writer, blogger, and the author of the best-selling book “5 MINUTES” – who is currently serving as the CEO of Paperwiff. The brand is nurtured by Vrinda’s selfless magnanimity in bridging the gap between people and literature.