Experts from Mother Dairy working closely with the state to upgrade current management practices.
SHILLONG, Aug 2 (The CONNECT) – Targeting to equip Meghalaya with direct marketing, the State Agricultural Marketing Board today signed a Memorandum of Understanding (MoU) with Mother Dairy Fruits and Vegetables Pvt. Ltd., a subsidiary of the National Dairy Development Board (NDDB)
Chief Minister Conrad K Sangma said the MoU will enhance logistics, significantly reducing transit time for our produce to reach wider markets. He also expressed confidence that Meghalaya will emerge as a significant supplier of organic products, not only within India but globally.
This partnership seeks to address the major challenges faced by the state and its farming community by enhancing direct market connectivity and improving post-harvest care, with experts from Mother Dairy working closely with the state to upgrade current management practices.
Chief Minister emphasized that the primary objective has always been to support farmers, enhance their livelihoods, and ensure better market pricing and value addition for their products.
The collaboration will also focus on crop research and development, including varietal improvements and productivity, optimizing logistics costs by procuring multiple types of produce, and marketing the ‘Meghalaya brand’ in Delhi. Additionally, the partnership aims to further strengthen the dairy sector, fruit and vegetable value chains, and the organic sector in the state.
Dr. Meenesh Shah, Chairman and Managing Director, National Dairy Development Board (NDDB) said Mother Dairy will also support varietal improvement and shelf-life extension to boost productivity along with value-added processing.
Three joint committees from Mother Dairy and the Government of Meghalaya have been formed to work on the export of pineapples, ginger, and mandarins.
