LUX, A brand that has thrived across generations with timeless glamor welcomes Suhana Khan as the face for the new generation
MUMBAI, May 1 (The CONNECT) – Beauty soap brand LUX, celebrating the centenary of excellence in the industry, has roped in young star Suhana Khan as the brand’s newest ambassador for its iconic body wash range.
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered – LUX said.
Suahana said, LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance.
Launched in 1924, the brand is now present in 100+ countries globally with a legacy spanning back to Hollywood’s golden era starring iconic stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe. From the timeless elegance of Hollywood to the modern-day allure of Bollywood and beyond, LUX has adorned the lives of millions.
Crafted in collaboration with the world’s leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury, said Severine Vauleon, Global Brand Vice President LUX.\
“With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self care rituals and express their beauty unapologetically,” Vauleon said.
With a star-studded lineup of ambassadors including iconic figures such as Shah Rukh Khan and power couple Virat Kohli and Anushka Sharma to its illustrious roster of ambassadors; alongside luminaries such as Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat, LUX continues to symbolize beauty and femininity on a global scale.
