Collection celebrates strength, style and the modern Indian woman’s spirit
By B N Kumar
MUMBAI, Nov 13 (The CONNECT): India’s leading multi-designer fashion house Aza Fashions has unveiled ROAR, a bold new designer collaboration with actress, entrepreneur and style icon Shilpa Shetty Kundra. The collection, an ode to fierce femininity, redefines the saree for today’s woman — confident, fluid, and unapologetically herself.
ROAR by Aza X Shilpa Shetty Kundra is a statement of strength and sophistication, merging traditional craftsmanship with contemporary sensibilities. The line showcases an exquisite range of pre-draped sarees, fluid kaftans, and coordinated skirt sets that blend grace with power. Designed for women who command attention wherever they go, the collection transitions effortlessly from destination weddings to red-carpet soirées and intimate celebrations.
Each piece is a visual symphony of movement and emotion — animal and botanical prints intertwine with hand-embellished details, mirroring the wild elegance of nature and the resilience of modern womanhood. The fabrics flow with ease yet hold sculpted silhouettes, embodying the harmony between strength and softness that defines the collection’s core.
For Shilpa Shetty Kundra, ROAR is more than fashion — it’s deeply personal. The collection draws inspiration from her mother, known for her bold and unconventional saree styling. “My mother has always been my saree muse,” Shilpa said at the launch. “She wore them with boldness, authenticity, and creativity. In creating ROAR with Aza, I’ve reimagined that spirit into designs that are empowering, glamorous, and easy to wear for every woman.”
Shilpa’s collaboration with Aza reflects a meeting of minds — her instinctive flair for design and Aza’s legacy of curating fashion that empowers. Devangi Nishar Parekh, Managing Director of Aza Fashions, described ROAR as “a celebration of the modern woman — stylish, contemporary, and versatile, crafted for those who aren’t afraid to make a statement.” She added that the collaboration aligns seamlessly with Aza’s mission to help women express their individuality with confidence and grace.
ROAR is also a reflection of Shilpa’s own evolution as an entrepreneur and fashion visionary. With her signature blend of glamour and grounded elegance, she brings a distinctive voice to Indian couture — one that speaks to women who balance ambition with authenticity.
Beyond its aesthetic appeal, the collection carries a message: that fashion can be empowering without being restrictive. With breathable, movement-friendly silhouettes and easy drapes, ROAR encourages women to move, feel, and express themselves freely.
The Aza X Shilpa Shetty Kundra collection is now available at Aza stores, online at azafashions.com, and on the Aza app, with global shipping making it accessible to fashion lovers everywhere.
Blending innovation with Indian artistry, ROAR is more than a label — it’s an anthem. A celebration of every woman who moves through life with poise, confidence, and a touch of fearless glamour.
