Company Beats Food Service Industry Attrition, Employee-First policy makes it a preferred employer
CHENNAI, Aug 28 (The CONNECT) – Spark Capital AIF-backed Rassense Pvt Ltd, India’s largest home-grown food catering service company, has successfully crossed the 4000 full-time employee mark across 100 plus industrial and corporate sites in India. This is significant as the contract catering industry experiences a near-100% attrition, often hampering the growth of the companies.
Rassense deploys best in class production practices to prepare over 3,00,000 meals every day at some of top educational institutions, hospitals and industries such as IIT Chennai, VIT, Symbiosis Hospital, Tata Motors, Maruti Suzuki, L&T, MRF, Yamaha, Foxconn and Ashok Leyland.
Sanjay Kumar, MD & Promoter CEO, said, he is confident of crossing another milestone of Rs. 500cr in revenue within the next fiscal.
Rassense has an innovative reward structure of ownership interest in form of equity which is diluted to key management personnel based on performance. While such a programme has always been in existence in the technology space in India, this is an industry first for food services business. Consequently, at the executive level of our firm 70% are shareholders of the firm. Alongside that 25% of executive committee are women building on the company’s philosophy of ensuring diversity and inclusions in its business practices.
Sanjay Kumar, MD & Promoter CEO
Other key initiatives include:
- 50% of the Executive Committee members have been trained at Indian School of Business in Leadership with AI program allowing Rassense to deploy frontier technologies such as IoT solutions to waste management, Tech-led inventory management and deploying Robotic processes to enhance accuracy and improve efficiencies in financial reporting.
- Employees are encouraged to communicate in their choice of language in all Company gatherings and site-level operational meetings– a first such language-based inclusive initiative in Corporate India.
The company’s growth comes against a challenging regulatory environment, wafer thin margins and without supplementary business verticals like facilities management, Kumar said. Rassense business philosophy- Together is More has held us in good stead. Today, many of our managers, including some General Managers, have risen from the ranks of cleaning and kitchen staff through organizational support, upskilling and training.
English language skills have never been used as a elimination criteria in the firm across India. Referral revenue growth based on best-in-class client experiences has been the hallmark of Rassense’s growth. We are a challenger in the industry and are focused on becoming the industry leader.”
The contract catering business industry in India is expected to flourish as nearly two-thirds of the country’s population will attain employable age by 2030. For Rassense, this presents a perfect opportunity to continue delivering exceptional client experience by leveraging its Indianness.
