Ranveer Singh says this is about realizing the aspirations of the Indian consumer.
MUMBAI, Sep 5 (The CONNECT) – Bollywood Superstar and Pop Culture Icon Ranveer Singh will be an equity partner with the market leading Allied Blenders and Distillers Limited (ABDL), in a new business venture to offer a portfolio of premium brands.
This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer, said Ranveer Singh, Business and Creative Partner.
“We are blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people,” he said
Apart from being a powerhouse of talent in the Entertainment realm, Ranveer Singh has also emerged as a dynamic entrepreneur with his foresight, acumen and ability to push the envelope with strategic partnerships and investments. Ranveer is set to reshape the brand’s identity and unlock a new dimension of growth as he steps into this groundbreaking partnership with ABDL, expanding his portfolio.
“This new venture, with the major impact personality like Ranveer Singh, represents our commitment to bring together simply the best,” said Alok Gupta, Managing Director, Allied Blenders and Distillers Limited.
With Ranbeer as business partner and a creative mentor, the company is confident that the luxury spirits will resonate with consumers, Gupta said.
The creation of this would mark a strategic move for ABDL, allowing the new venture to focus on the exciting world of luxury spirits, while retaining the existing core brands in This business venture with Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialized marketing expertise for the luxury segments. In doing so, ABDL separates its mass-market products from its luxury offerings, elevating the value of each, the company said.
With Indians drinking better and trending to luxury products, this business is set to make a significant impact. The entity will launch its own brands, partner with promising Indian start-ups, work with major international brands, and use the strong ABDL sales and manufacturing networks with clear go-to-market strategies.
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