The TV set embodies the highest specifications and engineering excellence, ensuring superior quality and design, says Coma.
NEW DELHI, Sep 3 (The CONNECT) – Consumer electronics major TV Veira has launched its Tizen OS smart TVs for Croma, India’s first and trusted omni-channel electronics retailer from the Tata Group.
This marks a significant milestone in the Indian television space. This partnership will further strengthen the strategic relationship between Croma and Samsung, enhancing the offerings available to Indian consumers. The Tizen OS Smart TVs will be available at over 520 Croma retail stores spanning over 180 major cities and also will be available on Croma.com and on Tata Neu
The latest Tizen smart TVs by Croma come in a range of sizes from 43” to 55” Ultra HD, featuring inbuilt Dolby Audio, a frameless design, access to several hundred apps, and the Samsung TV Plus app. These TVs offer a premium entertainment experience with Samsung TV Plus, which provides 100+ live and on-demand channels in India without requiring a subscription or additional device. Users can explore diverse content including news, sports, and entertainment, with personalized recommendations.
Additionally, the built-in Bixby voice assistant enhances user interaction, allowing for convenient voice commands to search, watch, and navigate through the TV’s smart features. Croma and Veira are working on the development of larger and smaller sizes for further expansion of portfolio of Tizen TVs with HD/FHD and QLED TVs.
Mayank Sangani, Chief Business Officer – Own Brand at Croma, said, the Tizen OS TVs launch meets the growing customer demand for certified OS and offers an unmatched viewing experience. Our latest series, designed by Veira, embodies the highest specifications and engineering excellence, ensuring superior quality and design.
Sharan Maini, Managing Director of Operations at Veira, said, “We have established ourselves in India for over 40 years as pioneers in bringing global standards to the Indian television market. Partnering with Croma, a prominent television brand, underscores our commitment to innovation”.
Established in 1975, Veira Group has been engaged in manufacturing of electronic products since inception. Starting with one of India’s leading Tape recorders & DVD players manufacturer, Veira extended its range to manufacturing of CRT Televisions, LED TVs, Washing Machines and Air coolers using its synergies having its own setup of Plastic Molding, Main Board Assembly (SMT & MI), as well as Design engineering centres across different parts of the globe.
