Haldiram’s ladoos under ‘Azaadi ka Swaad’ programme.
NEW DELHI, Aug 15 (The CONNECT)— In a jubilant celebration of India’s 78th Independence Day, Times Prime, launched ‘Azaadi ka Swaad’, exclusively curated by Haldiram’s under their ‘my HR Loyalty’ programme.
Partnering with leading delivery brand Zepto, this initiative promises to spread joy and festivity to millions of homes across the country.
In a delicious twist on tradition, Zepto Pass users ordering above Rs. 299 will receive a free box of special Haldiram’s ladoos.
This year, Times Prime is doubling down on its commitment, distributing a whopping 8000 kg of ladoos across six cities – double the quantity from the last year’s campaign.
Thanks to Zepto’s lightning-fast delivery, these sweet parcels of joy will reach homes in just 10 minutes. The campaign unites India’s diversity through regional sweet specialties, bringing the nation together in a celebration of freedom and flavour.
Harshita Singh, Business Head, Times Prime, said: “We’re not just delivering sweets; we’re sending out little boxes of joy and freedom. It’s our way of bringing India’s rich traditions to your doorstep in a modern, convenient package.”
“Partnering with Times Prime for ‘Azaadi ka Swaad’ is an exciting opportunity for us to blend our traditional sweets with modern convenience,” said Kailash Agarwal, President- Retail.
