@82, Big B’s Birthday Grows Bigger, Goes Digital

Approach Bollywood app connects fans with the superstar

MUMBAI, Oct 15 (The CONNECT) – As Bollywood’s living legend Amitabh Bachchan’s  82nd birthday turned out to be a national event, the celebration takes a unique digital twist.

In a humorous and engaging digital campaign, Approach Bollywood drew inspiration from one of Bachchan’s famous dialogues, bringing his wit to the forefront.

The campaign playfully imagined fans searching for Amitabh Bachchan with birthday cakes, while the superstar himself waits for them at Approach Bollywood.

The message, delivered in Bachchan’s signature style, reads: “तुम लोग मुझे केक लेके ढूँढ रहे हो और मैं तुम्हारा यहाँ Approach Bollywood पे इंतज़ार कर रहा हूँ… किसी को कोई करोड़ नहीं मिलेगा… बस मुझे बर्थडे केक मिलेगा!”

This  campaign not only celebrated the actor but also invited fans to join in by downloading the Approach Bollywood Android App.

With a nod to another iconic line from his film, the campaign adds: “आज मेरे पास Approach Bollywood की Android App है, तुम्हारे पास क्या है?”
In doing so, the campaign engaged audiences, encouraging them to stay updated with all things Bollywood through the app.

The Approach Bollywood Android App serves as the ultimate destination for Bollywood enthusiasts. Offering real-time updates on films, television, OTT platforms, and music, the app is designed to be a one-stop source for all entertainment news. Fans can dive into exclusive content, including stories on Amitabh Bachchan’s birthday, insights into his future projects, and behind-the-scenes coverage of the broader film industry.

Founder Sonu Tyagi, said “Amitabh Bachchan is not just a superstar, but a symbol of Indian cinema’s timelessness. As we celebrate his birthday, we wanted to do something unique that connects with fans while also offering them access to the latest updates in Bollywood. The Approach Bollywood app is the perfect platform for fans to stay engaged and celebrate alongside the legend.”

Approach Bollywood is a division of the renowned Approach Entertainment Group, which operates an extensive network across key cities such as Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.