TAFE & JFarm: Cultivating the World

Described as Pride of India and friend to farmers worldwide, TAFE – Tractors and Farm Equipment Limited, the world’s third largest tractor manufacturer by volumes established ‘JFarm’ an adaptive agri-research centre at Kelambakkam, near Chennai in 1964. JFarm was dedicated to the memory of S. Anatharamakrishnan, popularly known as ‘J’ and the Founder Chairman of TAFE, by his son A. Sivasailam, Former Chairman – TAFE, whose vision extended beyond design, production and sale of tractors and farm equipment. Right since TAFE’s inception, he was deeply committed to improving the wellbeing of farmers by empowering them with advanced technology to increase farm productivity and meet India’s growing food needs. This laid the foundation of JFarm on a spread of over 200-acres barren, marginally rain-fed scrub land,which today is a thriving farm and an epicenter of agriculture development in the country, revered by farmers from India and abroad.

JFarm's support to the farming community has included the launch of several varieties of rice; the notable ones being J13 - super fine rice variety, J66 - ultra-short duration variety, J18 - super fine organic variety, JR21 and JR22 - high yielding varieties, and the successful model implementation of dry cultivation of mango.

JFarm has supported farmers by providing farm advisory services using multiple media platforms, encouraged interactions through farm visits and multilingual online portal that disseminates valuable information.In the recent years, JFarm has concentrated on organic farming, soil conservation, use of natural inputs and long-term productivity for farmers.

In November 2016, JFarm Rajasthan, an advanced model of JFarm at Chennai, which focuses on the adoption of new technologies and sharing knowledge with the farming community, was launched.

Digital India: TAFE has now launched 'JFarm Services’to increase easy access to farm mechanization solutions through rental of tractors and implements for small and large farms, localized weather forecast, latest mandi prices, agri-news alerts and farm advisory. Ms. Mallika Srinivasan, Chairman & CEO –TAFE says, “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization and there is potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country as we progress towards the Prime Minister’s vision of doubling farm income by 2022.”

JFarm Services is a free mobile app based platform available on Google Play and on call through dedicated toll-free numbers 1800-4-200-100 / 1800-208-4242, that facilitates hiring of tractors and modern farm machinery for farmers through fair and transparent rental process while ensuring quality, dependability and on-time delivery. Taking to the app quickly, Shaitan Singh Shekhawat, a farmer from Sawai Madhopur, Rajasthan, says, “I am a small farmer who does not own a tractor. Earlier, I could not get tractors and implements on time during the peak season. Through JFarm Services app, I am now able to book implements in advance and get them on time.”

The launch of the JFarm Services app along with physical Custom Hiring Centres, created a hub where farmers gain access to specialized equipment and agri-extension services. “JFarmServices App is an ideal platform for farmers to rent their tractors and equipment of any brand and earn additional income through their existing resources.”, enthusesBajrang Pratap Singh, from Faizabad, Uttar Pradesh.

Pehle App! With a steadily increasing footprint across the country JFarm Services is already present in Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand and Telangana, and has directly benefitted around 65,000 users resulting in about 145,000 orders, adding up to 330,000 hours in hired farm machinery usage. In a short span of about 20 months, JFarm Services has become one of the largest tractors and farm equipment rental platforms in India. 

“I registered my tractors and implements on the JFarm Services app and get 3-4 bookings daily which has really helped in taking my rental business to the next level”, says Dilip Singh, a Renter from Sikar, Rajasthan. Echoing him are many others who are reaping benefits of JFarm Services.

“TAFE’s JFarm Services offers a transparent Farmer-to-Farmer platform, free of any hiddencharges or commissionthat enables farmer entrepreneurs to rent their existing tractors and implements of any brand to other farmers who seek to hire modern feature-rich products to boost their farm income. JFarm Services is also collaborating with various State Governments to offer customized solutions to increase farm mechanization amidst small and marginal farmers below the poverty line.”, says Mr. T. R. Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE.

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