India Sotheby’s International Realty (India SIR) has registered 30 per cent growth year-on-year in India despite the pandemic blues
NEW DELHI, Mar 1(The CONNECT) – India Sotheby’s International Realty (India SIR) has registered 30 per cent growth year-on-year in India despite the pandemic blues, and expanded its footprint in more than five major metropolitan centres.
India SIR sold 182 luxury properties worth USD 280 million during 2021 as against 102 properties valued at USD 190 million in the previous year. The growth in sale of properties in value terms stood at 47 per cent while in volume it was 78 per cent.
"2021 marked a headline shift in luxury home buying in India. We clocked another extraordinary year. Our India footprint expanded across 5 cities, with a 66-member team. We registered a 30 per cent year-on-year growth,” said Amit Goyal, CEO, India Sotheby’s International Realty.
The company's website Sothebysrealty.com saw more than 46 million visitors in 2021, a 25 per cent increase year-over-year and the most visits to the website in its history. The website has introduced translations in 14 languages with nearly 60 currency conversions, and a mobile-first approach to emphasize the method in which today’s clients are buying and selling homes.
“We also concluded more than a dozen transactions valued at USD 10 million-plus, which is unprecedented. Our office concluded one of the highest value transactions, in Goa, at USD 15 million, for an extraordinary beach facing villa expanding the market place," said Goyal.
Several factors, including demand for extra space and foreseeing a future of hybrid work, have contributed to the return of mojo for luxury homes not only in India, but internationally as well. The global network of Sotheby’s International Realty reported a record US$204 billion in 2021 global sales volume on the back of a $150 billion sale for 2020.
“Real estate has become a hot investment in 2021," said Philip White, president and CEO of Sotheby’s International Realty. “Once again, affiliates of Sotheby’s International Realty outperformed the industry average and achieved record-breaking home sales as buyers continued to depend on their trusted expertise to navigate the market,” White added.
On India luxury realty market, Goyal, pointed to a bullish outlook on luxury home prices. Unlike some of the developed countries, where the price increase frenzy seems to be cooling off, in India, "we are at the start of a secular price rise since price rise follows rise in volumes if not along with it.”
The stock of luxury homes has fallen behind ready supply, he said. The thriving urban centres of Delhi and Mumbai, and the vacation home destination of Goa, are expected to be the outperformers of 2022.
Born from the rich heritage of the Sotheby’s Auction House, Sotheby’s International Realty (SIR) is an iconic global brand, with a legacy of quality service and unmatched expertise. The SIR network is present in 79 countries and territories with 1000 offices and 25,000 sales associates and has achieved a record real estate global sales volume of $204 Billion in the year 2021.
The brand established its presence in India by setting up its first office in New Delhi in July 2014. It now has offices in Mumbai, Kolkata, Goa, Colombo, and the mandate for the Maldives. The team in India comprises of senior private bankers and experts from real estate, hospitality and luxury goods industries who have lived and worked in various parts of India and abroad, bringing a wealth of experience which has won the trust of an affluent and exclusive clientele