As an integrated service provider for all senior care needs, Antara has already positively impacted the lives of more than 15,000 seniors
BENGALURU, Oct 28 (The CONNECT) - Antara Senior Care, a subsidiary of the $4 billion Max Group, is expanding its operations into Southern India with a million square feet property delivering around 500 senior residences in a prominent location in Bengaluru.
The company has signed a non-binding term sheet with a leading realty developer.
Under its Assisted Care Services, Antara plans to set up 3 Care Homes, i.e., assisted living facilities in a home-like environment with integrated health care services with a total capacity of ~200 beds.
Its second offering, Care-at-Home services, is designed to offer tailored and individualised care solutions for seniors in the comfort of their homes. The services include critical care at home, in-home diagnostics, skilled nursing care, patient caregivers, mobile health check-ups, and assistance with daily activities.
The third offering, Antara’s MedCare product range, is aimed at aiding the recovery and well-being of seniors and offers a comprehensive range of medical products and equipment readily available on rent and/or for sale. Designed for the unique needs of seniors, the range comprises over 1100 SKUs, from adult diapers, powered wheelchairs, commode chairs, walkers and more, Antara’s MedCare range is available through Antara’s website, Amazon and in chemist retail stores.
Tara Singh Vachani, Vice Chairperson, of Max India and Executive Chairperson, of Antara Senior Living, said, “While we still enjoy the demographic dividend as a country, this will change over the next few decades. We already have ~120 mn seniors and by 2050, this number will grow to ~300 mn making the country an aged society by the UN's definition. This will impact several sectors significantly, ranging from healthcare to housing, to consumer goods and services.
As an integrated service provider for all senior care needs, Antara has already positively impacted the lives of more than 15,000 seniors, in its 12 years of operations, primarily in North India. Aligned with its vision to impact more seniors by delivering exceptional senior care services, the brand is poised to launch all its products and services in Bengaluru.
AGEasy by Antara, the latest offering from the brand, aims to empower seniors to age with ease and joy through customized health and wellness solutions. It is a holistic D2C platform to help seniors manage common chronic conditions like joint pain, diabetes, hypertension, gut health, fall management and more. Launching with joint care and fall-management, the solutions leverage expert-assisted technology, and offer curated products and services. Antara has opened its first AGEasy Health Studio in Koramangala, where customers can walk in, interact with experts, and explore the solutions in person. Other than the Health Studio, customers can interact with Antara’s experts through a scheduled virtual call or home visit.
Vachani said, “the question is – are we effectively equipped for such a demographic shift? Over the last 12 years, our vision for Antara to positively impact the lives of our seniors has manifested through our independent-living senior residences and assisted care services in North India. Expanding our approach to become an integrated ecosystem for senior lifecare and lifestyle solutions, I am happy to note that we will now offer our complete suite of products & services in the southern market, starting with Bengaluru.”
Rajit Mehta, MD Max India and MD and CEO, Antara Senior Living, said, "The senior care sector is rapidly evolving in response to the changing demographics of our country. By mid-2050s, it is projected that we will have more over-65 years population than under-15 years. At Antara, we recognize that this will mean shifting the trajectory, both in terms of business models and scale-up. This implies more investment in senior care and exploring industry alliances to continue to drive innovation in this sector.”