Hardeep Singh Puri

270,000 ready-to-move-in homes on sale, online

NAREDCO Housing For All e-commerce portal launched

The E-commerce marketplace NAREDCO Housing-For-All has been developed under the guidance of the Ministry of Housing and Urban Affairs.

Mumbai, July 31, 2020: In a bid to resurrect the ailing housing industry impacted by slowdown and COVID-triggered lockdowns, the country’s real estate developers will soon offer over 2.70 lakh ready – to – move – in houses in the biggest ever online housing festival.

The E-commerce marketplace NAREDCO Housing-For-All has been developed under the guidance of the Ministry of Housing and Urban Affairs. This festival is expected to unlock the affordable housing properties worth over Rs 1.21 lakh crore and offer a great opportunity to the national and international homebuyers to buy RERA registered properties at the right prices anywhere in India.

Hardeep Singh Puri, Minister, Housing and Urban Affairs, Government of India announced the launch of the e-commerce portal and also unveiled  the recently approved ‘Affordable Rental Housing Policy’ knowledge pack to support a huge influx of people in urban India find affordable rental housing.

Niranjan Hiranandani, National President, NAREDCO and President, ASSOCHAM, Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President – West, Rajeev Talwar, Chairman, NAREDCO, Praveen Jain, Vice Chairman, NAREDCO and other industry stalwarts were present at the virtual event.

Puri said, “The visionary step of creating an e-marketplace for the homebuyers designed by NAREDCO and implementation of the affordable rental housing policy will change the dynamics of the sector, as many people will be able to find their dream houses under these programmes. The Affordable Rental Housing Policy is necessary for migrant workers who cannot afford buying houses and also for younger professionals in the cities. The Government has been speedily working towards meeting the Housing For All targets and the demand assessment shows that about 70% of projects have been grounded.”

Responding to a demand raised by Bandelkar about permitting a 100% FDI in affordable rental housing sector, the Minister said that the Government will soon allow 100% FDI in affordable rental housing. He also maintained that on the lines the Civil Aviation Ministry, the real estate sector will too have a Permanent Working Group to attend any issues or matters pertaining to the sector for faster decision making.

Durga Shanker Mishra, Secretary, Housing and Urban Affairs, appreciated the initiative and expected positive sentiments to return in the realty sector in the near future.

Niranjan Hiranandani, National President of NAREDCO said, “The real estate sector needs an immediate demand shock and unlocking the potential of unsold housing inventory is the immediate remedy. This e-commerce platform is curated supporting the Government’s ‘Digital India’ initiative which will not only disrupt sales process; but also instil confidence among the respective stakeholders like consumers, developers, banks and financial institutions.” From an industry perspective, ARHC scheme will help unlock the potential, as also utilise government lands to create rental housing stock, which will help those at the bottom of the pyramid, ensuring that "housing for all" becomes a reality for all segments of Indian society, Hiranandani who is also the president of ASSOCHAM said.

Bandelkar said: “This biggest online marketplace will offer the discerning buyers the right home buying options at the best prices. This will act as a trusted, secured and seamless platform for home buyers in India and abroad. This will also bring down the inventory turnover time of developers drastically improving their cash flows.”

Over 250 projects have already been live on the portal which will

The portal will display RERA registered projects and there will be third party document verification for all the projects listed on the site. The homebuyers will be able to seek the best pricing, home loan offers and book the properties online directly with the developers.

It will offer a safe and convenient property surfing and buying experience with assurance and guidance from NAREDCO. Like any other e-commerce goods buying platform, this portal will also offer facilities like cash back and price match guarantee. On the other hand, this will help the developers in easing liquidity pressures, both in terms of sales and marketing initiatives through cost savings. 

The launch of a ‘NAREDCO Housing For All’ e-marketplace has assumed significance owing to unprecedented disruption across the country’s real estate sector with dampening sales and new project launches. The lukewarm approach of homebuyers delaying their buying plans has further added to the woes of the sector, which was already battling pre-pandemic liquidity and NBFC crisis.

Though the Government introduced a slew of measures in the recent past to inject liquidity into the sector in terms of extending the CLSS benefits, extension of moratorium, etc., the developers have been asking for more prescriptions such as one - time restructuring of loans, reintroduction of subvention schemes, 100% FDI in completed housing projects, other sops that will benefit the industry.


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