Korean Orion launches D2C

Orion says the site will help the brand to dramatically increase business

MUMBAI, Oct 5 (The CONNECT) - Riding on the digital success, Korean food major Orion has announced its Direct-to-Consumer website ShopOrionIndia.com.

The announcement comes within just a year of Orion’s India launch and its digital-first approach. The company-owned online store has already clocked in 500 - 1000 visitors per day in the pilot phase and is expecting a traffic surge of 100% during the festive season. On www.shoporionindia.com consumers will be able to buy Orion snack at zero delivery charges. A leading logistics solution provider and fulfilment centre have been enrolled as partners for quick and seamless delivery experience 

Saurabh Saith, CEO, Orion India said, “We are in an exciting growth phase where we continue to chart new growth area, and our entry into the Direct-to-Consumer space within just a year of our India launch is a prime example of it. Digital will continue to play a key role in this ‘new normal’ as we look at various ways of engaging with consumers, especially around the festive season. We believe that www.shoporionindia.com will help us create brand touchpoints for demographics we are yet to cover with a retail shelf-presence and customize as per consumer taste.”

The company expects a 400% + order volume growth month-on-month during the festive season.

India is Orion's 10th overseas production base with an investment of INR200 crores. Orion believes that the owned online Commerce will help it scale better and introduce innovations as per Indian preferences.

Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, South Korea with manufacturing facilities in South Korea, Russia, Vietnam, India & Other locations.

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