Tech Mahindra’s brand value has grown by an impressive 21% on the back of aggressively gaining ground in high CAGR industry verticals while also ensuring that the brand retains its customer stickiness index, said David Haigh, Chief Executive Officer, Brand Finance.
PUNE, Jan 27 (The CONNECT) - Tech Mahindra has been ranked amongst the global top 15 IT services brand in 2021 by Brand Finance, the world’s leading brand evaluation firm. Recognised as one of the fastest growing IT Services brands in 2020, Tech Mahindra’s brand value saw a robust growth of 21% over the last two years with an upgrade in brand strength from AA- to AA rating.
Harshvendra Soin, Global Chief People Officer & Head of Marketing, Tech Mahindra, said, the ranking is a “true testimony of our collective spirit of resilience that enabled us to RISETM and helped us survive, revive and thrive in 2020.” “At Tech Mahindra, we took this challenge on war footing to ensure business continuity and enhanced customer experience through innovative and purpose-driven initiatives, while also living up to our promise of delivering Connected World and Connected Experiences,” he said.
Over the past year, Tech Mahindra has strengthened its brand presence on a global scale to fulfil its promise of ‘Connected World. Connected Experiences’. The ‘In the Future’ campaign curated in partnership with The Wall Street Journal and Barron’s Group, Tech Mahindra has been recognized as a Corporate Influencer at the World Media Awards 2020. The company also launched its signature annual research - Transformation Index based on a Survey of 400 C+ executives. With an active participation at World Economic Forum, Tech Mahindra has been at the forefront, consistently contributing to the themes driving the global reset agenda. Staying true to being known as a ‘Brand for Purpose’, Tech Mahindra has consistently emerged as a leader in sustainability, people centricity and as a preferred partner to drive digital transformation agenda for customers.
David Haigh, Chief Executive Officer, Brand Finance, said, “Tech Mahindra with its refreshed branding ‘NXT.NOW’, places focus on digital transformation offerings for its global clients. Brand Value has grown by an impressive 21% on the back of aggressively gaining ground in high CAGR industry verticals while also ensuring that the brand retains its customer stickiness index. We expect the company to continue its investment in the brand as it targets the next stage of growth by investing in innovation, new verticals and geographies”.