Funskool has acquired rights from Goliath to manufacture and distribute the board game ‘Sequence’ in India.
MUMBAI, Apr 5 (The CONNECT) – Toy maker Funskool India Ltd., has acquired the rights from international brand Goliath to manufacture and distribute the popular board game ‘Sequence’ in India.
Developed by Doug Reuter in 1981, Sequence is a combination of a board game and a card game. Often referred to as the ‘Perfect Family Game’, Sequence can be played by 2 to 12 players. The game aims at building strategy, planning, sportsman spirit and team play along with providing quality entertainment.
R Jeswant, CEO – Funskool India Ltd., said, this partnership will have a significant role in providing a unique synergy of strengths to build the brands further.
Taking inspiration from the ‘Make in India’ initiative, Funskool India has been expanding their base and challenging themselves to widen their association with international counterparts. The new rules on mandatory certification from the Bureau of Indian Standards for import of toys, makes Funskool India a perfect partner for international toy manufacturers to entrust their iconic games to be manufactured in BIS certified Funskool factories.
Jorge Aguila-Collantes , General Manager ROW- Goliath Group said, this step will allow Sequence Brand to grow and become one of the top board game brands in the Indian Market, like it is in many markets in the world.