Vedanta Aluminium salutes COVID ‘Braveheart’

Vedanta Aluminium salutes COVID ‘Braveheart’

Jayshree rallied local women in Kalahandi district

The film, part of Vedanta’s Bravehearts digital campaign, to salute these unsung heroes who went beyond their call of duty

NEW DELHI, Sep 30 (The CONNECT) - Celebrating the invaluable contribution of a young professional, Jayshree Dhanasekaran, in safeguarding remote communities in Lanjigarh, in Kalahandi district of Odisha from COVID, Vedanta Aluminium Business launched a short film. 
Jayshree rallied 80 local women in Lanjigarh village to stitch and distribute 1.4 lakh masks to safeguard rural communities against the disease.

The film, part of Vedanta’s Bravehearts digital campaign, can be viewed here .

Bravehearts is a one-of-a-kind digital campaign launched by the Vedanta Group to salute these unsung heroes who went beyond their call of duty to help others during the devastating second wave of the pandemic. The Vedanta Group recently launched three video films celebrating real-life heroes who spread positivity and hope during these challenging times.

Praising Jayashree’s efforts, Rahul Sharma, CEO – Aluminium Business, Vedanta Ltd, said, “COVID has brought forth instances of heart-warming humanity and service to humankind, as Bravehearts from all corners of the world stepped up in their personal capacity to help those in need around them. Jayshree is one such Braveheart, and our film is a celebration of her efforts to safeguard hundreds. We hope her story inspires many to help those in need, in pandemic times and beyond.”

Located in one of the aspirational districts of India, Lanjigarh’s citizens were largely unaware of the ferocity of the second wave and lacked the resources for purchasing high-end masks and sanitizers. Moved by the plight of local communities and the burning need to do something, Jayashree Dhanasekaran galvanised local Self-Help Group (SHG) women to stitch reusable cloth masks for villagers that were distributed free of cost across numerous villages. Besides providing villagers their first armour against the pandemic, masks, this project also helped the women earn a living during the crippling pandemic, when many livelihoods were lost across the country.

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