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Enjoying OTT/WEb Series: Representational pic

UP to loosen purse strings for OTT content, web series

Yogi government mulls over subsidy to Gen Y genre

UP CM Yogi said the state is considering extending subsidies to TV serials and web productions

By VIRENDRA SINGH RAWAT

LUCKNOW, July 12 (The CONNECT) - The growing popularity of Over The Top (OTT) content and web series seems to have caught the fancy of Chief Minister Yogi Adityanath with the Gen Y entertainment genre being considered for subsidy by the Uttar Pradesh government.

Currently, financial support is offered only to Hindi and vernacular cinema provided they meet the minimum criteria of shooting in the state and employing local talents.

 For the purpose of including the web series and OTT content in the subsidy basket, the state will need to amend the existing film policy.

Moreover, the state is looking to constitute an expert screening committee on the lines of Central Board of Film Certification (CBFC) or Censor Board to evaluate film projects for the purpose of vetting applications seeking subsidy.

Recently, UP chief minister Yogi Adityanath said the state was considering extending subsidies to TV serials and web productions subject to the fulfilment of certain conditions.

Adityanath had acknowledged the new trend of OTT entertainment and media streaming platforms. He had said high capacity, world class data centre along with pre-production and post-production infrastructure, processing labs, VFX and digital technology of international level will be provided at the proposed UP Film City being developed in Noida.

The project, estimated to entail investment of Rs 5,000 crore, is coming up in Gautam Buddha Nagar district on the land provided by Yamuna Expressway Industrial Development Authority (YEIDA).

The Film City spanning 1,000 acres in the National Capital Region (NCR) is positioned to rival the Mumbai film industry once completed.

Recently, UP Film Development Council chairman and noted stand-up comedian Raju Srivastava had called upon Yogi Adityanath to apprise him of the progress regarding the proposed Film City.

He had urged the CM to withdraw subsidy to films, which depicted “obscenity” and cast a negative impact on the social and cultural milieu of UP.

Meanwhile, UP additional chief secretary, information department, Navneet Sehgal said the government would forfeit the subsidy amount if the producers are found to have digressed from the original script.

He said the government had taken note of this phenomenon and issued strict guidelines to ensure there was no tampering with the original script and that films did not depict vulgarity in songs or dialogues in contravention of the subsidy application.

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