Dhoni-starrer Pehle Padhai Phir Shaadi champions the cause of educating girl children
Hyderabad, June 24 (The CONNECT) – “Pehle Padhai Phir Shaadi”.
This social initiative by BharatMatrimony to empower girls to choose education over marriage has bagged 14 awards at the recent Kyoorius Creative Awards.
The awards - including 1 purple elephant for driving gender equality, and 5 blue elephants – bagged by India’s leading consumer Internet Company - are a celebration of the most outstanding and innovative work in advertising and marketing communications.
Arjun Bhatia, Chief Marketing Officer – Matrimony.com said “Pehle Padhai Phir Shaadi” social experiment championed the cause of educating girl children. “This is in line with our vision of driving social impact by empowering women to be choosy and redefine their lives, and we want to be the enabler in that positive social change,” he said.
The elephant means recognition of the brand's ability to take risks, drive larger impact and deliver creative solutions to social issues, he averred.
“Pehle Padhai Phir Shaadi”, starring MS Dhoni. Can be watched here.
Arjun said, “I'm glad that Dentsu partnered with us in this creative journey. The fact that a jury of the best in the advertising and marketing domain evaluates and selects winners adds to the joy of bagging the awards.”