MUMBAI, Dec 16 (The Image Connect) Riding on his close to a decade-long experience, young communication professional Rahul Tekwani has launched strategic communication venture Branding Edge Strategic Communication and Advisory.
Rahul has previously worked with Enormous Brands and Concept Group with the ranks of Ashish Khazanchi and Vivek Suchanti, respectively.
Branding Edge will focus on developing brand and reputation strategies to achieve business goals, build awareness and credibility, and enhance long-term enterprise value of the clients.
On the brand side, the company will be providing 360-degree services which includes branding, design, digital strategy and research and data-driven storytelling and influencer engagement.
The company will also be offering media strategy, customized investor relation programme, capital market and transactional advisory, crisis management services, and social communication as part of its reputation management advisory.
Announcing the launch, Rahul Tekwani, Managing Partner, Branding Edge, said “COVID has changed the business landscape and I thought of putting my experience for the best use for my clients. We at Branding Edge would like to grow with our clients as partners of business-driven, result-oriented strategists.”
A recent market research shows how 83 percent of data-driven companies in India reported gaining critical business advantages during the pandemic. “Our core focus remains to unlock the full potential of clients’ data and strategise the brand communication to give them the edge,” Rahul said.
The team of Branding Edge comprises of Strategists, Senior Creatives, Investment Bankers, Corporate Lawyers with more than two and a half-decades of transactional experience.
The company has started with offices in Mumbai and Delhi and will target the South and East market by next financial year.