MUMBAI, Nov 17 (The CONNECT) - India’s largest social gaming platform WinZO has partnered with France-based leading casual games’ publisher, Voodoo. The collaboration will see the launch of Voodoo’s two most popular titles, Crowd City and Dune on WinZO, both of whom collectively have 300 million downloads globally.
Voodoo is a global market leader in hyper-casual gaming and has over 150+ massively popular titles garnering over 5.2 billion downloads worldwide till date. As a part of the collaboration, WinZO will assist the global giant with its distribution and lend its technological expertise for the vernacular Indian market. With this partnership, Voodoo will be able to leverage WinZO’s 65 million+ premium quality users. About 55% of WinZO’s users who prefer pay-to-play formats spend over 60 Minutes on the platform daily.
Association with WinZO, which hosts 80+ games in 12+ languages and has 80% users consuming the app in non-English language, will further empower the Voodoo titles to be more culturally relevant for the Tier II-V audience of Bharat, garnering deeper penetration and better engagements from the region compared to their alternate distribution sources.
The collaboration is focused on upgrading games for optimal performance with low end smartphones and fluctuating internet connectivity - a problem predominant to the Indian market. The upgrade aims to provide premium quality gaming experience for the users in Tier II-V cities where infrastructural challenges are prevalent.
Apart from distribution and technological collaborations, WinZO has 50,000 registered vernacular micro influencers who support creation of localized social media content around the titles, which could enable 1 billion + impressions, as projected. Over 300+ game developers who have integrated their games on WinZO have benefitted from WinZO’s unique and innovative integration methodology will promise a 100X revenue when compared to alternative revenue sources, such as in-app purchases and advertisements.
Saumya Singh Rathore, the co-founder of WinZO said, “This collaboration between WinZO and Voodoo is a very organic one with both the organizations being the leaders in the Indian and global casual gaming ecosystems respectively. This is not only a testament to WinZO’s deep technical expertise, presence and understanding of the Indian market, but also its global standard of operations. We are confident that this collaboration with Voodoo will bring multiple titles for our users together and prove to be mutually beneficial. We, at WinZO are committed to ensuring the success of all developer partners.”
WinZO is India’s largest vernacular social gaming platform which hosts 80+ Skill based games including Cricket, 8 ball Pool, Chess, Quizzes and Fantasy in 12+ vernacular Indian languages. Trusted by 50 million+ users across India, WinZO clocks 1 billion + microtransactions per month.
Founded in 2018 by second time entrepreneurs, Paavan Nanda and Saumya Singh Rathore, WinZO is a series C funded venture backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari having raised a total capital of $98 million.