Decluttering match search

Saichitra (Right) - BharatMatrimony makes matchmaking easier

Decluttering match search

BharatMatrimony launches new feature

BharatMatrimony to leverage AI and analytics for easy match making

MUMBAI, Dec 29 (The CONNECT) - In a significant move to help users get most relevant matches based on their preferences, BharatMatrimony today announced the launch of an industry-first feature “Acceptable Matches.”

This patent-pending feature ensures that the member profile will be shown only to the relevant set of prospects defined by the AI system-based on the user’s profile and their partnership preference. This completely eliminates non-matching responses from other members.

Irrelevant matches have been one of the nagging industry challenges and with this feature, BharatMatrimony members can henceforth expect only relevant responses thereby avoiding receipt of interests from prospects who don’t match them.

BharatMatrimony members have now been given the choice to tweak the preferences. They can also indicate clearly which of them is mandatory, after which their matrimony profiles will be shown only to those who exactly match their preferences. These mandatory preferences could include partner’s age (Exp. 25 to 30 years), education (Exp: Engineering and medicine), profession, community or location.

Saichithra S, Chief Product Officer at explains, “Acceptable Matches” leverages AI and analytics to ensure that each user’s profile is shown to the most appropriate set of matches. Based on our robust matrimony algorithm which takes into account various parameters and user behavior patterns, we suggest suitable matches. Users can, however, change these preferences and indicate mandatory preferences to be served “exact matches” only.”

This helps users be seen by the right prospects and ultimately helps them find the life partner they’re looking for.

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