CHENNAI, Nov 23 (The CONNECT) - TVS Eurogrip, India’s leading two-and-three-wheeler tyre brand, has joined hands with four-time IPL champions Chennai Super Kings as the principal Sponsor for the next three years,2022-2024. Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of CSK across the country. The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey. CSK has the largest and most engaged fan base amongst all IPL teams.
P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, the company is looking forward to co-creating exciting experiences for trade and customers with this association. “We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip,” he said.
KS Viswanathan, CEO, Chennai Super Kings Cricket Limited felt that It’s going to be an exciting phase for CSK. “We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide,” he said.
Pic caption: From Left to Right: P. Madhavan, EVP – Sales & Marketing TVS Srichakra Limited; Arvind Singh, Chief Operating Officer – TVS Srichakra Limited; KS Viswanathan, CEO, Chennai Super Kings Cricket Limited and Sai Prakash, President Marketing