City Of Irani Chai Runs Short Of Milk

Ministers Yadav & Ali tasting VIjaya Dairy sweets at the Expo

City Of Irani Chai Runs Short Of Milk

Telangana imports from Karnataka and Maharashtra

Vijaya Dairy survives State separation crisis, but production meets just 30% demand in twin cities.

HYDERABAD, Apr 9 (The CONNECT) – Vijaya Dairy of Aslee Cheez fame has survived the Andhra-Telangana separation crisis and has achieved a turnover of Rs 650 crore.

Telangana government is now targeting a Rs 1,000 crore business, Talasani Srinivas Yadav, Minister for Animal Husbandry, Dairy Development and Fisheries, said at the inauguration of the three-day Dairy and Food Expo at Hitex here on Friday. Vijaya Dairy which was speculated to be closed down before the TRS party came into power is now making rapid strides, he pointed out.

He urged the industry to produce more milk to meet the demand for it in the city. Milk is an essential commodity.

Vijaya Dairy crisis was mainly attributed to the issues arising out of the separation of Andhra and Telangana and aggressive brand promotion by brands from outside the State.

The expo It is jointly hosted by the Federation of Telangana Chambers of Commerce and Industry (FTCCI) and Media Day Marketing (MDM) and is first such event after the formation of the Telangana state. 

More than 100 Exhibitors and 120 brands displayed their products, technologies and services at the show.

Home Minister Mohd Mahamood Ali said “being a dairy farm owner, I know that we are unable to meet the milk demand of the city. Hyderabad is known for Irani Chai and Biryani. People drink tea at least 5 to 6 times a day and they prefer buffalo milk. The industry is able to meet just 30% of the milk demand in the city and the rest is imported from Maharashtra and Karnataka, he said.

Dr S. Ramchander, Director of Telangana Animal Husbandry, said the State Government has recognized the animal husbandry sector as a priority area. Animal husbandry plays a significant role in the nutritional security of the masses. The livestock sector employs 8.8% population, he said.

The milk production of Telangana has grown from 42.07 lakh tonnes in 2014 to 57.65 lakh tonnes in the year 2020-2021. Telangana contributes approximately 3.0% of India’s total milk production with a 9.1 % annual growth rate of milk production against the national average of 6.5%. Despite being the world’s largest milk producer, only 12 to 15 % of the milk is delivered to the dairies for processing as against the world average of 70 %

Speaking about opportunities in Telangana Dr Ramchander said a strong veterinary health care network with 2,100 veterinary hospitals 1,200 qualified veterinarians 2000 para veterinarians across the state to cater the animal health care in the state.

A hundred mobile veterinary clinics rendering the emergency services at farmer’s doorstep on call of toll-free number 1962 and the State is spending Rs 40 cr annually on this.

K. Bhaskar Reddy, President of FTCCI raised problems and bottlenecks the dairy industry facing.  While the city needs 35 lakh liters of milk, we are able to procure only 12 lakh liters. The help, support and funds supposed to come from National Dairy Promotion and Research Board are also not materialising due to the strained relationships with the state and centre, he said.

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