Srishti shall be the motivational face for the young leaders and highly potential generation”, said Sameep Shastri, Vice Chairman, BRICS CCI.
NEW DELHI, Apr 1 (The CONNECT) - The BRICS Chamber of Commerce & Industry appointed former World Badminton Junior Championship player Srishti Jupudi as its Global Brand Ambassador for 2021-22.
The BRICS Chamber of Commerce and Industry which promotes commerce and industry in the BRICS nations. The Chamber, founded in 2012 with the efforts of eminent professionals and entrepreneur, is a not-for-profit and non-governmental organization. BRICS CCI is a registered body empanelled with NITI Aayog (highest policy-making body of Govt of India) and recognized by the United Nations.
Srishti will spearhead BRICS vision across the group nations to create an enabling support system especially for the MSME segment of businesses, young entrepreneurs, women entrepreneurs, and Start-Ups from across all geographies.
Srishti has carried the flag of India at the world level platform representing India at World Badminton Junior Championship, Asian Badminton (Jr.) Championships, Grand Prixes and participated in many national and international tournaments.
She was trained at India’s best badminton academy, Gopichand Badminton Academy at Hyderabad, under the aegis of Padma Bhushan and IOA Lifetime Achievement awardee Pullela Gopichand, who produced world greats like P V Sindhu, Kidambi Srikanth, Saina Nehwal and others.
Srishti is also the accomplisher of Malcolm Gladwell’s 10000-hour Rule. Srishti quit professional sports career when she was India’s top ranker in her category, to pursue a leadership and social path.
“We aim to establish dialogue and create avenues that will help us deliver on the promise of a future that will let our generations to come flourish more than us. Youth, innovation, entrepreneurship is the promising future and Srishti shall be the motivational face for the young leaders and highly potential generation”, said Sameep Shastri, Vice Chairman, BRICS CCI.
Srishti said, “In my capacity as the Ambassador, I shall represent BRICS to promote member nation’s projects, programmes, initiatives through various forums and media. I shall strive to help the organization’s leadership to facilitate the stakeholders to forge relations and collaborations, to promote trade and commerce, across member nations and beyond”.