‘Pehla Game Khel Ke Dekho’

Adda52 Poker launches new media campaign

The revolutionary campaign aims to include players of all calibres. The new initiative will ensure the fruitful participation 

NEW DELHI, Oct 13 (BNC Network): ‘Pehla Game Khel Ke Dekho’.

This is the campaign that online Poker pioneer has launched to encourage the uninitiated audience to indulge in the game. The film highlights the unparalleled feeling of winning in a game of poker.

The film has a nostalgia quotient by creating the ad-film sequence around the song 'Pehla Nasha’ from the movie ‘Jo Jeeta Wohi Sikander'. In the ad-film, the protagonist played by Jeeveshu Ahluwalia a popular digital entertainer is shown romancing his phone as he celebrates his victory.  

“This campaign aims at bringing new poker players to the fore and attracting them to stay connected in the game. Poker is a skill game based on strategies which can only be experienced while playing. ‘Pehla game Khel Ke Dekho’ will not only motivate but also inspire new users to try online poker. As a brand, we are committed to bring exciting strategies and plans to further promote this exciting game in India." Nishant Jaiswal, Vice President - Marketing, Adda52.

As India is continuously rising in poker with every passing year, the game is not just limited to major cities anymore but now the trends of both online and offline games are thriving all over the country. Therefore, even Tier 2 cities are gearing up the affinity towards poker.

The ad campaign was conceptualized and designed by ‘Enormous Brands’, one of leading creative agency in the country.

“The campaign redefines the gaming arena for the Indian market by motivating the new users to play and experience the game of Poker. The campaign has been executed in a way that intents to set up a platform for new players to learn, enjoy, play poker and experience the joy of winning while standing a chance to win benefits. The revolutionary campaign aims to include players of all calibres. The new initiative will ensure the fruitful participation”, Ashish Khazanchi, Managing Partner, Enormous brands.

India is a young country with over 75% of its population under the age of 45, making it one of the largest potential markets for online gaming. The campaign ‘Pehla game Khel Ke Dekho' will bring excitement on the table and inspire poker players to experience triumph.

Adda 52 constantly works towards establishing new benchmarks by introducing exciting formats and different events for poker players. To expand, engage and excite new players, the company continually innovates and comes up with the variety of campaigns and offers to entice players to experience the game.

Founded in 2011, is the pioneer of online Poker in India.  With the help of award-winning technology, the card game has been made available across the web, mobile and app platforms. Poker is not just any card game, but a learning tool that enhances one’s mathematical and observation skills., having 2 Mn+ registered users, offers a safe and secure platform to play the highly entertaining card game anytime and from anywhere. iTech, a world-leading testing and certification laboratory for Online Gaming systems has certified the site to be fair with a reliable and resilient system. Apart from hosting thrilling and action-packed online cash games and tournaments, also organizes the Deltin Poker Tournament (DPT), which is India’s biggest offline Poker tournament held in Goa and Sikkim. It is also the exclusive Brand License partner for the World Poker Tour (WPT), an international Poker tournament series.




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