Fintech honcho Atul Mehta to drive MissCallPay into hinterlands

Atul Mehta (left) gets welcome hug from MissCallPay founder Mitesh Thakker and Board member Vijay Sh

Fintech honcho Atul Mehta to drive MissCallPay into hinterlands

New fintech targets 42.5 cr feature phone users

Fintech startup MissCallPay has roped in fintech sales expert Atul Mehta to strengthen its go-to-market strategy.

NEW DELHI, Apr 12 (The CONNECT) – Financial Technology startup MissCallPay, built over the recently launched UPI 123Pay, has roped in fintech sales expert Atul Mehta as an advisor to strengthen its go-to-market strategy to quickly and effectively reach hinterlands.

This announcement comes 5 months after another high-profile advisor appointment of Telecom expert Raju Wadalkar, Ex- CTO and Global head of Innovation at Tech Mahindra and a tech guy behind Reliance group's foray into telecom business.

MissCallPay is India’s first voice-based payment solution built on UPI 123Pay, a new rail system from the house of NPCI, to cater to 42.5 crore feature phone users and also the non-tech-savvy smart-phone users.

Atul, an IIM-A Alumnus and distinguished faculty of sales at IIM-A, IIM-B, MDI & FMS. He has a rich experience in Fintech growth strategies. In his sales leadership as SVP Head of Sales, Razorpay, has grown from 120 employees to 1700 in 4.5 years and has seen a valuation surge from USD 100 Million to 7.5 Billion. Atul has also worked with PayU, MobiKwik, PWC & KPMG. He brings on board more than 16 years of hands-on global experience in the areas of Fintech, Alliances, Enterprise Sales, Channel Sales, Analytics-driven strategy, and Business Intelligence.

Mitesh L Thakker, Founder and CEO of MissCallPay said, we were on the lookout for a strong market strategist to get to the billion users on the UPI platform which has seen a glass ceiling at 200 million, the path to getting people at the middle and bottom of pyramid doing digital transactions is unchartered no digital media can reach or influence this non-tech savvy and digitally challenged feature phone and smart-phone users in a nation that speaks 121 languages and 270 mother tongues. The terrain into the hinterlands of India has been difficult to crack even for the highly funded and deep-pocketed unicorns like PhonePe, Google Pay, Paytm.”

“I first met Atul at IIM-A, while attending Bootcamp as part of my Incubation with CIIE’s  Bharat Inclusion Labs, it was love at first sight, his session was an eye-opener, I only aspired if I can get more from him and had never thought he would join my Advisory board,” Thakker said.

Atul Mehta Commented, “I should say Mitesh has a great knack to go into the details, slicing the problems, and bringing out the solutions to solve the grand challenge of humanity, Financial Inclusion.”

“I am really excited to be part of this journey that can truly transform the way Bharat transacts and the solution that can elevate the underprivileged and our economy,” he said.

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