Innoviti Payment Solutions technology solution to the much-vexed double debit problem in payments has been granted patent
BENGALURU, Apr 20 (The CONNECT) - Innoviti Payment Solutions technology solution to the much-vexed double debit problem in payments has been granted patent.
Double debit is used to describe a scenario where due to network unreliability the customer gets debited for a purchase while the merchant does not get credit. The merchant does not hand over the goods, asking the customer to pay again, leading to a double debit for the customer. The customer chases their bank to reverse the first transaction, leading to inconvenience. This problem is one of the biggest contributors to customer grievance with digital payments. The scenario also leads to erosion of merchant’s confidence with digital payments.
Innoviti has developed a collaborative commerce platform that enables businesses to partner on payment transactions and turn them into powerful purchase tools that help consumers buy better products and more products, company CEO Rajeev Agrawal said.
Innoviti Payment Solutions Pvt. Ltd. is India’s largest provider of payment solutions to Enterprise merchants with a 76% market share of all payments happening in this segment.
Merchants, banks, and brands come together on Innoviti’s platform to create such purchase tools. The platform is delivered as software applications that run on payment terminals and mobile and web applications, helping the merchants drive more customers, more sales, and more profits than possible otherwise. This technology will further enhance the reliability of Innoviti’s products, providing a virtually zero error system that will help boost the consumer-merchant purchase experience.
The patent aims to address the unreliability of mobile networks. Virtually 100% of mobile and web consumer applications send data over TCP/IP networks. TCP/IP, the most common network protocol was designed in the 1970s by Vint Cerf and Bob Kahn, often called as the fathers of Internet. The protocol was primarily designed for wired networks prevalent at that time. Most modern applications however work on wireless networks, which behave somewhat differently. These applications however use TCP/IP at network level leading to some unusual situations that are the primary cause of this unreliability. Innoviti’s patent aims to address these situations through a novel application layer technology that rides on the same network layer.
Based on deep consumer insights, Innoviti’s products are crafted using superior technology that has translated into higher GTV per point of purchase than anyone else in the market, and a continuously increasing take rate per $ of GTV. Processing over Rs. 75,000 Cr. of annualized purchase volume, Innoviti’s flagship uniPAYNext product commands a dominant market share of 76% in the large enterprise category, providing category specific purchase tools to grocery, fashion, healthcare, and electronics merchants.
“Innoviti desires to become the purchase partner to every Indian by helping them make better purchase decisions. We do this by developing sophisticated technology and delivering it through simple, exceptionally crafted purchase experiences. This is hard, very hard to put together. Our patents are a demonstration of the sophisticated technology required to deliver such exceptional experiences,” Agrawal said.
Innoviti had raised a Series D round of Rs. 80 Cr. in December 2020, towards fueling the expansion of its mid-market product GENIE. Within the past few months GENIE has rapidly grown to driving Rs. 1,000 Cr. of annualized GTV that is targeted to grow to Rs. 7000 Cr. over next twelve months. Innoviti’s highly differentiated product strategy backed by modern enterprise grade technology has not only driven a rapid growth trajectory, but also a highly profitable one with gross margins more than 70%. The company’s enterprise business has been EBITDA positive since October 2020.