Bhookha Haathi aims to redefine the billion-dollar nutraceutical industry in India by creating products and packaging solutions for the masses
BANGALORE, Mar 24 (The CONNECT) - In a significant boost to alternative food-based health and food tech startups, Bhookha Haathi Hospitality Private Limited today announced fund-raising of an “undisclosed amount” of equity capital from Zera Ventures LLP - Indian subsidiary of a USA-based Venture Fund.
Investment banker Intellectual Investments & Financial Services Pvt. Ltd. was instrumental in this deal that valued the B2B2C nutraceutical-tech startup Bhookha Haathi at over USD 1.8 million.
Abhimanyu Rishi, Co-Founder, Bhookha Haathi, said, the company will utilize the funds towards capex, business expansion and new product launch. Bhookha Haathi plans to raise another round of funding in the next few months to scale up its offerings across the country and internationally. “Our vision for 2030 is to disrupt the nutraceutical industry by introducing The Price Pack Architecture (PPA) for masses at an affordable cost,” he said.
Operational since 2017, Bhookha Haathi is India’s first alternative foods & health-based nutraceutical-tech company. It focuses on nutraceutical products for a healthy diet. Its product range includes 100% Natural Dry-Fruit & Nut based Refreshers, Caffeine-Free Chickpea Coffee and Infused Raw & Wild Honey for the masses wanting to have premium products at affordable costs. Bhookha Haathi Replace takes its consumers one step closer to a healthier diet by offering them nutritious, wholesome and tasty choices as an alternative to the nutrient-deficient ingredients in their daily diet.
Kusum Bhandari, Co-Founder, Bhookha Haathi, said, “The deal is testimony to Bhookha Haathi’s expertise and vision to redefine the billion-dollar nutraceutical industry in India by creating products and packaging solutions for masses.
The startup is India’s first AI-powered food-tech platform with various proprietary products and solutions under the nutraceutical umbrella having 10 trademarks and 4 patents, she ssid.
Bhookha Haathi is pioneering the way with its proprietary range of dry fruits, nuts & herbs-based healthy refreshers that not only boost energy, help in getting rid of harmful & unhealthy chewing habits but also work well as digestives @ only Rs. 2. Being 100% natural, it is the healthiest replacement available in the Indian market for products like gutkha, pan masala and other mouth fresheners that are either harmful and/or full of additives, preservatives and added sugar.