Dixon to  make 5 lk Acer laptops a yr

Aatma Nirbhar Bharat

Dixon to make 5 lk Acer laptops a yr

Will showcase India’s manufacturing competitiveness

PC brand Acer India and Dixon Technologies have partnered for the manufacturing of laptops at the latter’s state-of-the-art manufacturing facility situated in Noida. 

MUMBAI, Nov 26 (The CONNECT) – PC brand Acer India and Dixon Technologies have partnered for the manufacturing of laptops at the latter’s state-of-the-art manufacturing facility situated in Noida. The manufacturing unit was formally inaugurated yesterday by Saurabh Gaur, Jt Secretary Ministry of Electronics and Information Technology in the presence of Sunil Vachani, Executive Chairman, Dixon Technologies, Harish Kohli, President & Managing Director Acer India and Sudhir Goel, Chief Business Officer, Acer India.

This facility will give a strong impetus to India's manufacturing competitiveness and leverage the production-linked incentive (PLI) by Government of India. The factory will have capacity to produce up to 500,000 laptops annually.

Acer will bring in the global know-how and processes to manufacture high-tech electronic products in laptops category which will be implemented through Dixon’s facilities. Acer believes that this key initiative will help to grow the electronic manufacturing ecosystem which will help us to serve domestic and global markets from India.

The PLI for IT hardware brought by Government of India is a game-changer that will have the advantage to increase domestic value addition and significantly position India as a key export’s hub. The impetus to PC manufacturing is particularly significant as it can help reduce imports which have become all the more important as their usage increase rapidly amid the Covid-19 restriction.

Kohli said, “We are excited about our partnership with Dixon Technologies (India) who is the largest home-grown design-focused and solutions company engaged in manufacturing products for diverse consumer products. With our global manufacturing prowess perfected over 44 years and our strong processes, we are proud to be a catalyst in the manufacturing-led growth story for PCs in India. Acer will manufacture multiple laptops catering to segments from value to mainstream including education segment with Acer global manufacturing practices and guidance. The opening of this facility is a testament to our commitment to Government of India’s flagship ‘Make in India' & ‘Atmanirbhar Bharat' initiative."

Acer plans to manufacture laptops under the Value Segment category, mainstream segment, and education segment at the Dixon Factory and this will create new employment opportunities for the youth, up-skilling and help develop ancillary electronic industries in India along with bringing in global manufacturing standards.

Goel said, “Acer has been a strong supporter of Make In India initiative by Government Of India. We are already manufacturing Desktops, All-in-One PCs and Tablets in India, with this initiatives, we have capability to produce our complete PC product range. Acer has always believed in developing local manufacturing ecosystem to deliver world class products and we are excited to have Dixon technologies as our first partner for laptop category. Dixon Technologies was amongst the first few companies to be approved under the PLI scheme. The synergies between Acer and Dixon along with their decades of manufacturing experience gave us confidence to partner with them in India to manufacture this product lines for us which will help us meet increased demand across consumer, business and education segments.” 

Lall said, “Acer is one of the world's leading ICT companies with a worldwide presence in more than 160 countries. They are known for their affordable yet technologically advanced products. Both Dixon and Acer are firm proponents of Government of India’s Atmanirbhar Bharat vision and we are confident that this partnership will scale up export and employment opportunities in the country.”

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