Mogi ensures that the videos buffer free and streaming costs also go down to half.
NEW DELHI, Mar 14 (The CONNECT) - Mogi I/O, B2B Media Tech SaaS start-up that is leveraging Artificial intelligence (AI) in building cutting-edge Ips, has bagged a patent for its unique, buffer-free video streaming technology. The patent was recently awarded by Government of India’s Indian Patent Office for a period of 20 years.
Explaining the technological breakthrough, Rahul Lahoria, CTO & Co-founder of Mogi I/O said “A content delivery network (CDN) is a group of geographically distributed servers that speed up the delivery of content by bringing it closer to where users are and caches the content in local server for future reference and use. This is how conventional CDNs work. However, at Mogi IO our biggest learning has been that there is nothing like a perfect CDN. Even the so called best CDN networks have a huge band of variability in their performance. This leads to buffering & compromised video viewing experience for the end user.”
To address this core issue, he said, Mogi has developed it’s unique CDN technology where one can seamlessly switch between CDNs in real time for every individual user depending on which CDN is the best performing for a specific user, at a particular point in time, in that geo location. Mogi I/O’s multi-CDN technology will help customers with a highly optimized video delivery, at extremely competitive costs, Lahoria said.
Mogi IO’s second IP is it’s AI based transcoding and compression, which compresses videos by 50 percent better as compared to convention transcoding solutions available in the market. This ensures that not only the videos are lighter and play buffer free, but video streaming costs also go down to half.
CDN is a capex intensive business. With the huge surge in video streaming demand globally during the pandemic, video streaming volume is exceeding the CDN capacity. The situation becomes even more acute during peak traffic hours when the traffic could be five to ten times the average traffic on the streaming platforms. This leads to network congestion & buffering issues and eventually even CDN outages.
These network congestions and outages are only going to increase in future, unless the CDN capacity is expanded or there is a tech breakthrough. Mogi I/O’s patented multi CDN technology is a perfect solution to these issues. Additionally, there is an in built redundancy in its architecture which ensures that if one CDN has an outage Mogi streaming engine can automatically switch over to another best performing CDN in micro milli seconds
Vikrant Khanna, CEO and Co Founder of Mogi I/O said, “Mogi I/O has two kind of customers – First are those content platforms which want to “go video”. For them we have built the end to end stack for streaming the videos buffer free. It could be video or demand (VoD) or live streaming. Second kind of customers who are content owners and want an end-to-end content platform, totally managed, plug and play. For this customer Mogi has a white label OTT solution, which enables them to launch their own, branded OTT platform instantly on Android, IOS, Web and Smart TV. While the backend content management system (CMS) provides customisation options. There is end to end buffer free streaming on Mogi’s patented streaming engine and monetization happens for the content owners via SVOD (subscription), TVOD (pay per view) and AVOD (Ads). Our vision is to empower millions of content owners to instantly start monetizing their content via our world class, white label OTT solution. Our pricing is disruptive as there is No capex, it’s purely a pay as you scale model which starts for as little as 40 dollars per month.”