A digital sixer, Paytm launches Rs 50-cr rewards prog

Builds a multi-stack payment architecture

Paytm Founder and CEO Vijay Shekhar Sharma says company wishes to recognise the top merchants.

MUMBAI, July 2 (The CONNECT) - India’s leading digital financial services platform Paytm celebrates the ambitious six-year journey of the Digital India mission by committing ₹50 crore to promote digital payments and reward top merchants for their contribution.

Under the offer, Paytm has announced a cashback programme for merchants and consumers in India, for every transaction made through the Paytm app. Merchants with the greatest number of transactions made through Paytm app before Diwali, will be rewarded with certificates for being the top merchants and will also receive rewards such as free Soundbox, IoT devices and so on. 

Customers, who scan the Paytm QR code at the stores to pay through the Paytm app, will also receive cashback on each transaction. 

While the offer is applicable immediately for merchants across India, a focused drive will be launched across 200 districts. To further its commitment, Paytm will also be offering its Soundbox at 50% discount through its Paytm for business app to eligible merchants.

To encourage merchants to further embrace digital payments, as mandated by the government, Paytm had already enabled Zero MDR on QR for UPI, wallet and Rupay cards.

Paytm has built a multi-stack payment architecture which includes Paytm Wallet, debit and credit cards, UPI, netbanking, Paytm Postpaid and much more, to bring in convenience for users, both consumers as well as merchants. 

Paytm Founder and CEO Vijay Shekhar Sharma said, “India has made significant strides in its Digital India mission, which empowers all with technological advancements. This mission is bound to contribute to the country’s growing economy. We are honoured to be the driver of digital transformation by redefining digital payments in our country. Paytm’s Guaranteed Cashback offer is to recognise the top merchants, who are at the heart of India’s growth and have made Digital India a success.” 

Paytm has long been accelerating financial inclusion through its multi-stack payment architecture. Paytm For Business app enables merchants to grow their business by offering them services like ‘Business Khata’, an online ledger dashboard for them to manage their finances and keep track of all transactions, merchant loans, apply for Soundbox and other IoT devices, and also aids them with helpdesk services. The company also offers Paytm Postpaid to help partnered merchants with Buy Now, Pay Later service apart from Wallet, UPI and other payment methods. 

Abhishek Singh, President and CEO, Digital India Mission said, “Over the last six years, the Digital India mission has grown leaps and bounds to put India on the global innovation map. We are happy to have Paytm and Mr Vijay Shekhar Sharma, who has put their faith in this mission and is a true leader of the Indian entrepreneurial ecosystem. Paytm’s Guaranteed Cashback offer will encourage India’s millions of merchants to trust digital payments and come on the path of innovation and contribute to the cashless economy.”

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