SBI Life ropes in Mahima Chaudhry to boost awareness on the need for self-breast examination for early detection

MUMBAI, Oct 11 (The CONNECT) – SBI Life Insurance has embarked on an year-long journey enabling women to learn and form a habit of self-breast examination through its ‘Thanks A Dot’ initiative.

October is observed as Breast Cancer Awareness Month, it serves as a poignant reminder for every woman to make their health a priority and practise self-breast examination on a regular basis. In this pivotal month,

SBI Life has developed an innovative tool to promote self-breast examination by using the ‘hot water bag’ which is most commonly used by women across the country to tackle menstrual pain. A simple modification in the designing of the hot water bag, by engraving special lumps on the front side of the bag allows women to experience the sensation of how a real breast cancer lump would feel during self-examination. The tool helps in training, educating and reminding Indian women about making self-breast examination a regular habit and importance of early detection.

With the progress made in recent years, the battle against breast cancer is far from over. According to recent studies, an alarming rise in breast cancer cases among younger Indian women is aged 25 to 50.

Tragically, 60% of these cases are diagnosed at advanced stages, reducing the survival rates considerably. However, early detection can save lives in 98% of breast cancer cases which makes regular check-up a crucial step in fighting the battle against breast cancer.

However, this battle cannot be fought in isolation. SBI Life Insurance stays committed to this larger cause by making a meaningful difference across communities and thereby inviting organizations to join the initiative. Organizations can join the cause by producing and distributing these specially designed bags free of cost to their customers, employees etc., letting this life-saving tool become a part of every household making self-breast examination a regular habit amongst Indian women.

Click here on the link to order Thanks a Dot kit or Join the Cause

Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life Insurance, said, Keeping the urgent need of creating awareness around the need for self-breast examination, SBI Life’s ‘Thanks a Dot’, in its fifth year has found a unique way to enter every household in the country by tapping into an existing habit.

Actress Mahima Chaudhry said, “As a breast cancer survivor, I understand the importance of early detection and the impact it can have on one's life. SBI Life's ‘Thanks A Dot’ campaign is a crucial initiative that aims to empower women with the knowledge and skills needed for breast self-examinations. In India, far too many women are diagnosed with breast cancer at a later stage, and this campaign is a step towards changing that reality.”