Harsh Shah & Clarks

Brit footwear brand Clarks Fynd(s) vaccine to overcome COVID crisis

Offline-to-Online major helps COs solve inventory pile up

Fynd's technology enables Clarks to digitally expand its brick and mortar stores and fulfil orders from customers anywhere in the country. 

MUMBAI, Nov 4 (BNC Network) Fynd today announced a partnership with the British footwear brand Clarks, to power the brand’s omni-channel strategy.

Fynd's technology enables Clarks to digitally expand its brick and mortar stores and fulfil orders from customers anywhere in the country. As more shoppers turn towards eCommerce, the brand understands the hesitation towards in-store shopping and has exercised a unified approach of bringing together e-commerce and brick and mortar stores, to provide customers with a great experience.

Fynd's omnichannel solution helps Clarks solve inventory challenges by balancing the brand's inventory across sales channels and improving its store and warehouse efficiency. It also empowers the store associates with a higher degree of autonomy to enable store sales.

Kunal Sethi, General Manager, Ecommerce and Digital at Clarks, said: "The Retail industry has faced an onslaught of challenges during COVID-19. Fynd stands out as a retail vaccine for brands like Clarks, by providing us with an omnichannel ecosystem that ensures increased loyalty and conversions through a smooth, unified and personalized customer experience." 

Clarks is already live on Myntra marketplace. In the coming months, Fynd and Clarks look forward to creating seamless customer journeys by integrating all the touchpoints, be it a store or warehouse.

Harsh Shah, Co-founder at Fynd said: "We are thrilled to partner with Clarks to help bring their products to newer customers without a hassle. Our technology allows brands to extend their digital reach by unifying their inventory and sales channels in real-time. In omnichannel selling, the brand's brick and mortar stores take an even more important role to strengthen retail."

Clarks is a British-based, international shoe manufacturer and retailer. It was founded in 1825 by brothers Cyrus and James Clark in Street, Somerset, England – where it still has its headquarters. The quintessential British Footwear brand is celebrating its 10th Anniversary in India with the unwavering support of dedicated partners and loyal customers. Today Clarks operates through 50 EBO’s and 400 touchpoints including Large Format and MBO’s across Delhi, Mumbai and Bengaluru.

Founded by Farooq Adam, Harsh Shah and Sreeraman MG, Fynd is India’s biggest omnichannel platform helping retail businesses accelerate growth. The O2O company directly sources products across various categories, from the most prominent brands in the country. Its integrated system allows for the speedy delivery and a complete assurance of product quality. Fynd has built a suite of products that helps brands facilitate their omnichannel business.

Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015. Fynd has over 250 employees and is based out of Mumbai.


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