Reliance-backed eCommerce platform Fynd expands its AR-Based Solution GlamAR to enable seamless integration by the beauty brands.
MUMBAI, Jan 7 (BNC) : Reliance-backed eCommerce platform Fynd has expanded its augmented reality based app GlamAR with a try-on solution. This will help brands create one of the finest virtual shopping experiences by engaging the element of ‘try-before-you-buy’ on their shopping website or mobile application.
With this update, beauty brands can look forward to some exciting self-serve features which enhance usability, and deliver a complete developer-friendly solution.
GlamAR introduced the admin panel to give brands greater control over their brand experience and enable customizations to their virtual product catalogues. The brands can view real-time feedback while customizing the shade and tweak it to the exact colour of the makeup for a real product experience.
The solution’s web version also comes with a Free Starter Plan under which they can set up an online try-on solution for ten products on their website. They can later choose to add more products by switching to another paid plan.
Farooq Adam, Fynd Co-Founder, said: “We announced GlamAR last year during the pandemic, and since then we have had brands coming to us requesting features and sharing useful insights about our solution. These are challenging times, and brands are looking to provide beauty customers with a safe shopping experience that matches their in-store experience.”
With the new updates, he said, GlamAR provides a self-serve platform to beauty brands, offering them more control, simple integration, and an opportunity to connect with customers everywhere.