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Make it personal with Social Media

People connect with people than companies, says Seema Gupta of IIM-B

Mobile optimization is important, says Malhar Barai of Tech Mahi tells FLO Hyderabad event

HYDERABAD, Jan 8 (The CONNECT) – Social media is about personal connect and people connect with people, people trust humans more than companies, said Prof. Seema Gupta, Associate Professor – Marketing, IIM Bangalore.

Pointing out that people have more followers than companies on social media, prof Gupta said different social media platforms have varied strengths and they should be utilized accordingly. The younger audience has moved away from platforms such as Facebook to Instagram, she said. The days of organic marketing are over. “Use paid ad campaigns to utilize the power of social media,” Prof. Seema said addressing the concluding day session of the two-day online event on ‘Sustainable Living in the New Normal: Winning Strategies for women entrepreneurs in the Jewellery and fashion industries’.

The event was jointly organized by FICCI Ladies Organisation Incubation, i-TIC Foundation the Technology Business Incubator (TBI) at IIT Hyderabad and Indian Institute of Technology (IIT Hyderabad) focused on improving online presence.

Prof. Gupta said that online presence is a must, it is no longer a choice. “Social Media is your online brochure. It is the first impression of your brand, product or service. Stressing on the 70-20-10 rule to build effective content strategy, she explained: “70 per cent of content should add value and should appeal to the audience. It should educate or entertain. 20 per cent of the content should be about yourself and build trust. The remaining 10 per cent should be promotional and used to push your products.”

Malhar Barai, Head – Marketing (APJ&I & Digital Marketing), Tech Mahindra said that the intent of SEO should not just to be find and get visitors but to make the visitors stay more, read and explore about the products or services. Forty per cent of the website traffic nowadays is coming from mobile devices, so mobile optimization is important, he said. And with increasing number of people using mobile devices or digital assistants such as Alexa, Siri, etc. Voice SEO too has gained prominence, he said.

Usha Rani Manne, Chairperson, FICCI FLO – Hyderabad Chapter said that the program was curated exclusively for pan-India FLO members and the IITH entrepreneurial ecosystem and addressed innovation, incubation and digital marketing learning requirements of women entrepreneurs in Fashion and Jewellery industries.

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