The festival is expecting to generate business worth Rs.1,20,000 crore, Dinesh Jain, GJC Director & IJSF Convenor, said
NEW DELHI, Oct 12 (The CONNECT) - An India Jewellery Shopping Festival (IJSF) will be held across 300 cities from October 15 to November 22.
To be conducted by the All India Gem and Jewellery Domestic Council (GJC), festival will offer benefits to both the B2B and the B2C segment wherein business owners can be a part of the festival by paying an enrolment fee and choosing from one of the several subscription plans that are available to them.
Union Minster of Roads & Highway Transport Nitin Gadkari was the chief guest at the event organized to announce the event.
Dinesh Jain, GJC Director & IJSF Convenor, said IJSF is expecting to generate business worth Rs.1,20,000 crore through 3000 retailers participating from over 200 cities. This is a business growth of roughly about 30-35%. The festival is also expected to generate huge employment opportunities in the jewellery industry.
IJSF will be held digitally as well to maintain transparency in the selection procedure of the winners. 4 cr NRI’s residing outside will also be able to avail of the benefits of exciting offers and plan their jewelry shopping during IJSF making India a jewelry tourism hub, Jain said.
Saiyam Mehra, Chairman, Chairman GJC, said IJSF is a potential pool for all jewellery traders, and significant interest has been demonstrated by important industry players. The event is advantageous to both consumers and manufacturers. The chance for the jewelers to grow and boost sales has arrived. Shoppers discover these pieces in the meantime and keep them for important events like weddings and other celebrations.
The Council anticipates that the entire value chain will be involved in this event, which guarantees enormous income potential. The event encourages business and rewards customers. Furthermore, it encourages professionalism and adherence to standard business practices by encouraging the use of reputable jewelers with established business strategies, Mehra said.
Any purchase worth Rs 25000 will attract an assured coupon and limited-edition silver coin. Winners will receive jewelry worth approximately Rs 35 crore. There are also other dazzling rewards like 25 gram gold coin on every set of 5000 coupon. Other giveaways are 5 prizes of 1 kg gold each, 5 prizes of Jadau jewellery worth 10 lakhs each, 5 prizes of temple jewellery worth 10 lakhs each, 10 prizes of diamond and precious stones studded jewellery worth 5 lakhs each, 10 prizes of gold jewellery worth 2.5 lakhs each and 100 prizes of diamond studded gold coin from Divine Solitaires.
The All India Gem and Jewellery Domestic Council is a national trade body established with the objective to address the industry, its functioning, and its cause with a 360° approach to promote and progress its growth, while protecting the industry’s interests.