Amrita Vishwa Vidyapeetham follows the UNESCO model for a media system that can foster democracy, dialogue, and development.

MUMBAI, Feb 20 (The CONNECT) - Admission applications for Undergraduate (BA) and Postgraduate (MA) degree programmes in Mass Communications are now open in Amrita Vishwa Vidyapeetham, Coimbatore which is ranked 5th Best Overall University by NIRF 2022.

The admission procedure for 2023-24 is a hybrid process with the following stages – submission of online application, offline entrance examination and in-person interview, seat allotment, and certificate verification. The eligibility criteria for BA demand a minimum of 50% in the Senior Secondary Board Examination and for MA  50% in the Undergraduate course in any discipline.

Candidates for the BA Mass Communication programme can submit their applications online by visiting the official admissions link and provide all the necessary details along with the application fee. The application link for the MA Communication programme can be accessed here .

The BA Mass Communication and MA Communication programmes offered by the Department of Mass Communication at Amrita University follow the UNESCO model curricula for media education following a conviction that professional standards are essential to a media system that can foster democracy, dialogue, and development. The courses include print​ journalism, multimedia and online journalism, photography, television production, web design and animation, advertising, public relations, event management and digital marketing communication​.

To foster an industry-academia connect, the programmes have in-built Media based Projects – Online and Broadcast options (with portfolio enhancement and industry collaboration), multi-disciplinary academic research, and one semester-long mandatory internship. Students get opportunities to showcase their skills and work with government, non-governmental, corporate and media organizations. Skill enhancement workshops, expert lectures, on-the-job training, and field visits are integrated into the pedagogy.

Detailed information related to the admission process is available here. The candidates may also contact the helpline number +919442562291 (9.00 a.m. to 5.00 p.m. on working days), or e-mail their queries to ascomadmit@amrita.edu.