No wedding is complete without Punjabi food and songs, Punjab Chief Minister S. Bhagwant Mann said.
MOHALI, Punjab, Sep 12 (The CONNECT) – Can any weeding be complete without Punjabi food and songs?
Punjab Chief Minister S. Bhagwant Mann has brought this topic to the forefront to highlight the Rangla (colourful) Punjab characteristic of the State.
As the three-day Punjab Tourism Summit and Travel Mart kicked off yesterday at Amity University here, Mann remarked “Punjab is the land of the heart…we haveall the elements needed to take tourism to uncharted heights, like being in a geographical sweet spot where tourists have to cross Punjab to reach many destinations.”
No wedding is complete without Punjabi food and songs," he pointed out the celebration culture.
The state has the passion and social bonding to succeed, the CM said, "Every seed will sprout here, except the seed of hate."
A 'Celebration Point' will be created on the outskirts of Amritsar, introducing Film City to the state, and implementing flexible policies to boost tourism in Punjab.
Punjab Chief Secretary Anurag Verma explained that "Rangla Punjab marks the beginning of a new era for tourism in Punjab, a brainchild of our Chief Minister.”
With this initiative combined with the abundance of heritage, traditions, and art forms, the State is ready to transform Punjab into a global tourist destination, he said.
Rakhee Gupta Bhandari, Principal Secretary, Department of Tourism and Cultural Affairs, said, "Rangla Punjab is not just a dream; it is the vision that guides our Chief Minister's governance. We have turned this vision into a reality in a remarkably short span of 31 days. Historically, the world has seen Punjab in a few hues: red for valour, yellow for sacrifice, and orange for our struggle for freedom. Through this initiative, we unveil the kaleidoscope of colours that Punjab truly is, promising travellers an unforgettable and diverse experience.
Celebrity comedian Kapil Sharma appreciated Punjab Tourism's initiative to promote the tourism and film industry in the State. He also emphasized the need to invite people from Bollywood to explore new destinations for film shooting. Film producer Bobby Bedi, stand-up artist Sunil Pal, managing director of ITC Hotels Samir M. C., and vice president of Ramoji Film City A. V. Rao attended the event.
To facilitate hassle-free investments, Punjab Tourism has introduced a single-window clearance system, apart from curating a festival calendar that celebrates unexplored parts of Punjab, such as Hola Mohalla in Ropar District and the iconic 'Rangla Punjab' festival, a 14-day celebration of food, colour, and culture held from the day after Lohri.