Strategic Alliance Brings Hyper-Personalized SMS and WhatsApp Solutions to Indian Brands
NEW DELHI (The CONNECT) – MoEngage, a leading insights-led customer engagement platform, has announced a strategic partnership with TimesMobile, a prominent CPAAS – Communications Platform as a Service – provider in India. This collaboration aims to enable consumer brands with hyper-personalized customer experiences across two of the most popular communication channels – SMS and WhatsApp Business. TimesMobile joins the MoEngage Catalyst Partner program, designed to help brands scale at speed.
Industry reports indicate that over 75% of Indian consumers prefer WhatsApp for business interactions, while SMS continues to boast an impressive 98% open rate within minutes of receipt. Recognizing the power of these channels, the MoEngage and TimesMobile partnership will help businesses leverage personalized, real-time communication across these platforms, thereby boosting engagement and customer satisfaction. The partnership enables consumer brands to send targeted, contextual messages through SMS and WhatsApp Business.
