MUMBAI (The CONNECT)— Hoopr, the startup renowned for its tech-led music licensing solutions, has launched Hoopr Brand Solutions (HBS) – a new creative-tech arm, to strengthen its B2B offerings. With this, Hoopr aims to bring together its platform, music library and its vast creator network to offer music-led, integrated brand solutions. As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine the integration of music, content, and community for brand engagement.
Hoopr Brand Solutions is spearheaded by Meghna Mittal (Co-founder & CRO), along with Kartikeya Haritwal (Sales Head) and Alok Kaul (Creative Lead), under the able guidance of Gaurav Dagaonkar (Co-founder & CEO). HBS endeavors to work closely with brands and their creative agencies in a bid to identify the most seamless and impactful music integrations in their sustained creative strategies – right from launch, to awareness, to promotions, to engagement.
