Enabled with fast charging capabilities, consumers can juice up to 5 hours of audio with Playgo Dura in just 10 mins of charging
NEW DELHI, Dec 6 (The CONNECT) - Keeping in mind the evolving communication and music needs of India’s youth, PLAY has added another new innovative, Made-in-India, TWS (True Wireless Sterio) to the PLAYGO series - PLAYGO DURA.
PLAYGO DURA, offers straight 30 hours of PLAYtime with about 10 hours on a single charge of the buds. Enabled with fast charging capabilities, consumers can juice up to 5 hours of audio in just 10 mins of charging.
PLAYGO DURA sports premium looks with an in-ear design, ensuring that the user experiences zero ear-fatigue even for long wear or while doing the daily gym routine. The PLAY proprietary Enhanced Bass Extra Loud (EBEL) drivers, well positioned Microphone provides for HD sound quality and finally the Environmental Noise Cancellation (ENC) technology ensures a hassle-free audio, even in the most boisterous Indian environment.
The value it brings to the Indian consumers is not only to enjoy a bass-filled music experience but also seamlessly attend to the work calls even while being in crowded streets or cafés. Coupled with all this is a well-integrated firmware which can invoke voice -assistants and also seamless wireless connectivity courtesy the use of latest Bluetooth technology. The TWS also supports Type-C charging and offers highly intuitive touch controls for smooth functioning. For the demanding consumers, you can also control the audio level from the buds itself while keeping your smartphone in the pocket.
Available in Black and white colour variants, the TWS is priced at INR 1,499, making it highly affordable in this category. Users can buy it from the brand’s official website and leading e-commerce platforms like Amazon and Flipkart.
Headquartered in Gurgaon, Haryana, PLAY was co-founded by Mr. Vikas Jain, co-founder of Micromax, in 2019, along with his school friend Mr. Sandeep Banga. The Indian consumer technology brand aims to design innovative, trendy and best-in-class smart wearables, acoustics and similar AioT products. PLAY has introduced a wide range of wearable and acoustic products over the last one year and is constantly innovating in product design at their “design-lab” in Pune. The homegrown brand has a robust R&D team in India, which works upon the consumer feedback and analytics received on their digital platforms and from their consumer support teams. PLAY products are currently available only in India and UAE. In India, PLAY has online partnerships with Amazon and Flipkart as well as its own e-store, besides being available in offline stores across the country.
