Humanitive Rolls Out Digital Campaign

Humanitive India launches #CelebrateEverySister campaign across its social media platforms.

MUMBAI, Aug 8 (The CONNECT) - Humanitive India marks Raksha Bandhan 2022 with the launch of their latest campaign, #CelebrateEverySister across its social media platforms.

The company will also add sparkle to the festivities by offering eCommerce exclusive gift boxes, blurring geographical boundaries and bringing siblings closer and stronger together.

The brands have encouraged consumers to focus on the essence of Rakhi, which is a celebration of love, protection, support, and a life-long relationship, rather than just a brother protecting his sister.

The new ad beautifully captures the playful relationship between a brother and sister, in which the sister asks her brother to get her a beautiful gift this year. When she later inquires about the gift, he greets her with a Humanitive-meaningful gift for every sister this Rakhi. It ends with them laughing and enjoying a box of classic hampers, showing the smile of a sister, and bringing people together to #CelebrateEverySister.

Speaking about the campaign, Sonarika Mahajan, Founder- of Humanitive, said, with the goal of spreading joy and happiness on the proposition ‘Celebrate Rakhi with Every Sister’ aims to spread positivity and remind people to spend time with their loved ones and cherish every sweet moment.

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