Esah Tea’s Assam Organic Gold CTC Chai boasts a distinctive bright yellow-brown colour in the cup, a 19th century hallmark.
NEW DELHI, Nov 7 (The CONNECT) - D2C tea brand from Assam Esah has expanded its footprint to Delhi.
Esah Tea’s presence in Delhi spans across various key locations, including West Delhi, East Delhi, Central Delhi, and North Delhi, where it is available in more than 80 departmental stores.
Esah will soon establish its presence in South Delhi, Gurgaon and Noida. This expansion is in line with Esah Tea’s ambitious mission to convert over 20,000 acres of land to organic tea cultivation in Assam, while onboarding more than 1000 local small tea growers by 2025.
Bijit Sarma, Founder and CEO of Esah Tea, remarked, “Our journey, expanding from our humble beginning to Delhi-NCR and beyond, is a testament to our unwavering commitment to providing the healthiest, and the most authentic tea experience for our valued customers”.
The Assam Organic Gold CTC Chai stands out as the hero product, celebrated for its meticulously handcrafted blend, enriched with the unique addition of tea leaves and “Dano ke sath Pattia Bhi.”
Esah Tea’s Assam Organic Gold CTC Chai boasts a distinctive bright yellow-brown colour in the cup, reminiscent of 19th-century original Assam Tea. Unlike conventional teas that darken upon boiling, Esah’s organic offering maintains its inviting hue. The tea brand also sets itself apart by meticulously selecting tea blends sourced from over 150 local gardens and small-scale tea cultivators, ensuring that tea journeys from garden to cup in just ten days, bypassing intermediaries.
“We firmly believe that our customers deserve the best for their hard-earned money – a healthy, organic choice for their families, free from pesticides,” Sarma said.