Created by grapes, Eicher strengthens the brand’s message of Nayi Soch, Naye Raaste. #HappyDiwali

MUMBAI, Nov 11 (The CONNECT) - On the occasion of Diwali, Eicher launches the #HarSafarRoshan. film, depicting the impact that genuine gestures can have in making the occasion a little more joyous and safe for others.
Conceptualised and executed by Grapes, the film showcases a woman bus driver ensuring that her colleague and friend reaches home safe after having worked late during the festival.

It also strengthens the brand’s message of Nayi Soch, Naye Raaste. #HappyDiwali