Atlas Corpco to target high intent audience from various industry segments like aerospace, automotive, general assembly, energy, oil and gas etc.
Chandrashekhar Pathak, Business Line Manager, General Industry Division, Atlas Copco Tools & Assembly Systems, said partnering with IndiaMART would help the Company in increasing its reach and in generating business inquiries from tier 1, tier 2 towns in addition to metros as “We are focused to increase our presence in the remotest parts of the country”.
Atlas Copco India, established in 1960, is the country’s leading manufacturer of innovative solutions in air compressors and industrial gases, energy efficient vacuum pumps, portable compressors, light towers and generators, ergonomically designed industrial tools and assembly systems.
"IndiaMART is a marketplace for all types of businesses with an unmatchable scale. Hence post joining hands with IndiaMART we are looking forward to targeting high intent audience hailing from various industry segments like aerospace, automotive, general assembly, energy, oil and gas etc. It would also help us in understanding the customer requirements, behaviour and in suggesting an optimized solution that would increase the value for our customers”, Pathak added.
In today’s world enterprises are increasingly looking to explore B2B digital channels to expand their reach and visibility in order to target new customers bases, which are unserviced directly through existing sales and distribution networks. IndiaMART a pioneer in B2B digital e-commerce with over 60% market share in the segment, provides an enabling marketplace to businesses to expand their reach. With this, the platform has evolved into a one-stop destination for all businesses.
Dinesh Gulati, COO, IndiaMART, said "Leading brands started realizing the power of a digital platform, especially in the COVID times when leveraging online channels have become a basic prerequisite for all businesses. We’ve always aimed at being instrumental in not only opening a new channel for business promotions, lead generation and a platform to widen reach but also in hand-holding businesses to smoothen the transition from offline to the online medium.”
“We will continue to work and employ new-age technologies to ensure that enterprises garner exponential growth, by deploying IndiaMART’s digital channel which will help them not only in penetrating better into existing markets and in opening new markets for growth, but also in tapping the online medium with ease during this crisis in which we all are in,” Gulati said.
Several enterprises have already expanded their business through IndiaMART’s Enterprise Solutions initiative, thus unlocking the digital way of doing business. Today, more than 350 leading brands across major industries like Building & Construction, Commercial Vehicles, Agriculture & Farming, Material Handling Machines & Systems, Hand & Machine Tools, Healthcare Equipments & Supplies, and Oil & Lubricants have partnered with IndiaMART and are witnessing business growth.