New logo, new vibe your favourite samosa, now healthier, tastier, and crispier!
NEW DELHI, July 3 (The CONNECT) – Quick-service restaurant (QSR) chain Samosa Singh has unveiled its brand new identity, featuring a new logo, menu revamp, and commitment to serving healthier, tastier, and crispier snacks.
The new logo represents this change, with a more polished and contemporary design that illustrates its commitment to providing the perfect crunch and taste in each bite, a press release said.
This marks a new chapter driven by innovation, rooted in quality, and powered by the love and trust of Samosa lovers who have been with the brand from the start,said Nidhi Singh, Co-founder, Samosa Singh.
The new menu is an absolute blend of tradition and innovation—crafted to appeal to Gen Z’s adventurous palate while still being nostalgically loved by millennials. It is a much-needed evolution to stay ahead in today’s fast-changing food ecosystem, where being relevant means being rooted yet refreshingly different. The brand is redefining indulgence by incorporating better-for-you ingredients and mindful cooking methods, without compromising on the flavours their customers love.
The new logo is designed to be modern, consistent, and globally appealing. The bolder moustache is a proud nod to their roots and personality, while the cleaner lines and new typography makes the logo more universally readable. The refined aesthetics elevate the brand, aligning with a more upscale and health-conscious market. The updated logo design ensures they remain relevant in a competitive food and retail market, while the brand consistency across packaging, digital platforms, and merchandise reinforces their identity.
To appeal to the younger generation, the brand has introduced special packaging that’s vibrant, Instagrammable, quirky and made from high-quality materials. This packaging is designed to resonate with Gen Z’s love for visually appealing and sustainable products, making Samosa Singh a perfect fit for attracting new generation and environmentally conscious consumers.
Shikhar Veer Singh, Co-founder, Samosa Singh expressed the confidence that the refreshed identity will strike a chord with both loyal fans and a new generation of snack lovers.
