Clothing brands can integrate this intuitive interface with their websites, says AlphaBake, a pioneer in generative AI solutions for the fashion industry
MUMBAI, May 14(The CONNECT) – AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands. This combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy, the company said.
The new virtual try-ons offer much more promise in personalization and real business impact on ground compared to all the previously implemented versions like Kiosks or life size mirror like implementations in the past.
Launched commercially with brands – www.prasantisarees.com, Jade Blue and www.maatshi.com – virtual try-ons deliver a scalable and photorealistic try-on experience driving higher conversions, boosting revenue, cutting customer acquisition costs and increasing top-of-funnel traffic.
Krishna Sumanth, CEO & Founder of AlphaBake said, in today’s fast-paced world, virtual try-ons are a boon helping customers see how clothes look on them in different settings, like indoor or outdoor, day or night, by uploading photos with real lighting.
Close to 40% of try-ons are shared with others on WhatsApp or Instagram and about 15% try-ons are added to carts by the customer increasing sales for the brands.
Clothing brands can integrate this intuitive interface with their websites, and it is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform.
“We have been using Alphabake’s Virtual try-on software for Prashanti, and it has been a game-changer for us. The ability for our customers to visualize sarees on their own photos has significantly enhanced their shopping experience. Since we integrated Alphabake into our platform, the results have been very impressive,” Anand Krishnamoorthy, Founder & CEO, Prashanti sarees said.
“Customer engagement has gone up sharply, and we have seen a noticeable improvement in our conversion rates. It genuinely feels like magic when you see the try-on outputs — they are realistic, intuitive, and easy to use,” he said.
